Arcane Marketing

Arcane Marketing Arcane Marketing is a healthcare focused digital marketing agency that specializes in: Solving Issues. Growing Revenue. And, Building Brands.

Arcane Marketing is a full-service digital marketing agency built for healthcare organizations tired of busy reports that produce nothing. Since 2015, we've helped 1,000+ companies with SEO, GEO (AI search optimization), social media, video production, and website design, all working together instead of as one-off tactics. Google Premier Partner. All in-house, all U.S.-based team. Average client sees 320%+ ROI after 12 months, and our clients stick around 36 months on average, versus a 5-month industry norm. Based in Idaho Falls, Idaho, with offices in St. George, Utah and Longwood, Florida, serving healthcare practices nationwide. Ready to see what real marketing looks like? Visit arcanemarketing.com.

10/21/2026

Patients are already asking ChatGPT and Perplexity how to find a good therapist near them. Nathan Hawkes explains what those AI tools read: a name, address, and phone that match everywhere, plain-text details on what you treat and who you treat, and reviews that agree with each other. If that information is buried in a PDF, nobody, human or AI, is likely to open it.

Watch the full video: https://youtu.be/jIFxujSxYjg

Read the write-up: https://www.arcanemarketing.com/behavioral-health-marketing/

Worth checking before your competitors do. Request a free audit: https://www.arcanemarketing.com/contact-us/

Your marketing report looks great. But is your practice actually growing?One physical therapy practice saw impressions i...
10/20/2026

Your marketing report looks great. But is your practice actually growing?

One physical therapy practice saw impressions increase by 60% year over year and search rankings improve by 8 positions. Yet, over the same seven months, new patient growth was zero.

For healthcare practices in Idaho Falls, a successful digital marketing strategy should go beyond website traffic and SEO rankings. Here's what to check in your next marketing report:

• Track actual patient inquiries and booked appointments, not just impressions.
• Review cost per qualified lead to understand advertising efficiency.
• Connect Google Ads and SEO performance to measurable patient acquisition.
• Ask which marketing channels are generating real opportunities for your practice.

More visibility doesn't automatically mean more patients. Your marketing report should help you understand the difference.

Read the full breakdown:
https://www.arcanemarketing.com/what-your-marketing-report-isnt-telling-you/

Does your current report measure new patients or just website activity?

Comment REALMETRICS or send us a DM to discuss the metrics that matter for your practice.

10/20/2026

A Google Business Profile that hasn't been touched since last year gets buried under competitors who update theirs every week. Nathan Hawkes shows plastic surgery practices what to fix first: real photos instead of stock, every procedure listed as its own service, and a weekly post, even a single before-and-after.

Find out what patients see when they search for you: https://www.arcanemarketing.com/contact-us/

10/20/2026

Behavioral health practices rarely get named 5-star reviews, and Nathan Hawkes explains why that is completely normal: a public review confirms someone sees a mental health provider. The answer is to plan around privacy. Ask by text or email instead of in the waiting room, welcome short reviews without details, and never mention a patient, diagnosis, or anything about their care in a public response.

Watch the full video: https://youtu.be/jIFxujSxYjg

Read the write-up: https://www.arcanemarketing.com/behavioral-health-marketing/

Take 5 minutes and see what patients find about you, free: https://www.arcanemarketing.com/contact-us/

10/19/2026

Nathan Hawkes used to think Google ranking was the whole ball game for a dental practice. ChatGPT sees it differently. It pulls practice names from Yelp, Healthgrades, and your own site's structured data, and it cares whether those listings agree with each other.

Your chiropractic practice doesn't need a 42-page SEO report. It needs a clear plan to help more local patients find you...
10/19/2026

Your chiropractic practice doesn't need a 42-page SEO report. It needs a clear plan to help more local patients find you.

SEO for chiropractors should focus on improvements that support real business goals, not just rankings and complicated reports.

Here's where to start:

✅ Optimize your Google Business Profile so nearby patients can find your practice.
✅ Target local searches like "chiropractor in Idaho Falls" and "chiropractic care near me."
✅ Improve service pages with clear information about treatments, locations, and appointment options.
✅ Track appointment inquiries, phone calls, and website conversions, not just keyword rankings.

At Arcane Marketing, we believe chiropractic SEO should be practical, measurable, and focused on helping practices grow.

Want to know which SEO improvements deserve your attention first?

Read the full guide: https://www.arcanemarketing.com/seo-services-for-chiropractors/

Or watch the video: https://youtu.be/DpwIFJ5957k

Have you ever received an SEO report you didn't know what to do with?

Comment CHIROSEO for more insights.

10/18/2026

What would a real marketing system look like for your business? Tell us what you're working with, and Nathan Hawkes and the team will show you exactly what they'd build, free.

The Core 4 (SEO, GEO, Social Media, Video) was built for healthcare, and it runs the same way for law firms, HVAC and plumbing companies, ecommerce brands, and tech companies. Same 4 categories, a custom build inside each one.

Watch the full Core 4 breakdown: https://youtu.be/kvDVzobvlPM

Tell us your industry: https://www.arcanemarketing.com/contact-us/

🎥 Your next patient might be watching your competitor's videos instead of yours.When someone searches for a healthcare p...
10/17/2026

🎥 Your next patient might be watching your competitor's videos instead of yours.

When someone searches for a healthcare provider in Idaho Falls, they want more than a list of services. They want to understand who you are, what to expect, and whether your practice is the right fit.

Here are 4 practical ways to use healthcare video marketing:

✅ Introduce your providers so potential patients can get familiar with your team.
✅ Answer common patient questions through short educational videos.
✅ Show your clinic environment to help patients know what to expect before visiting.
✅ Add relevant videos to your website, Google Business Profile, and social media to support your online presence.

You don't need expensive equipment to get started. Focus on clear, helpful videos that answer real patient questions.

Want to know whether video marketing is worth the investment for your healthcare practice?

📖 Read our full guide:
https://www.arcanemarketing.com/does-video-marketing-work-for-healthcare-practices/

🎬 Watch the video:
https://youtu.be/p5bZ5NG3JuQ

💬 Comment VIDEOWORKS or send us a DM to discuss video marketing for your practice.

10/16/2026

Lunchtime Lowdown with Arcane Marketing, Tip 5 of 5 -- the final one. What went wrong with a client before you? That's the question that separates a confident agency from a nervous one.

Ask them straight: tell me about a healthcare client where things didn't go as planned, and what did you change? Every agency around more than a couple of years has a story like that. An agency willing to tell you the honest version is more trustworthy than one that swears its track record is spotless. Spotless records don't exist.

Watch the full video: https://youtu.be/XV9PDAzEgcs

Read the full write-up: https://www.arcanemarketing.com/how-to-choose-a-healthcare-marketing-agency/

🚨 Your clients need SEO, but your agency doesn't offer it yet?You don't have to turn down opportunities or hire an entir...
10/16/2026

🚨 Your clients need SEO, but your agency doesn't offer it yet?

You don't have to turn down opportunities or hire an entire SEO team to expand your services.

White label SEO allows marketing agencies, web designers, and consultants to offer SEO services under their own brand while an experienced team handles the work behind the scenes.

🔍 Here's how to make it work for your agency:

✅ Expand your services without hiring an in-house SEO team.
✅ Offer local SEO to healthcare practices, dental clinics, and other businesses looking to improve their online visibility.
✅ Keep your agency's branding while outsourcing SEO ex*****on.
✅ Focus on client relationships while your SEO partner handles the technical work.

💡 For agencies serving healthcare businesses in Idaho Falls, white label SEO can be a practical way to meet growing client needs without expanding internal resources.

Have you ever turned down a client because SEO wasn't part of your services?

💬 Comment or DM WHITELABEL to learn how the process works.

🔗 Read the full guide:
https://www.arcanemarketing.com/seo-reseller-programs-how-you-your-clients-can-benefit-from-white-label-seo/

Address

3919 E 49th S
Ammon, ID
83406

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12089385988

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