Hatched Design Co.

Hatched Design Co. Clear, confident brands + websites for small businesses — built to grow right along with you. You're already great at what you do. Hand over the reigns, girl.

Let's make sure everyone else can tell. This studio is all about empowering female entrepreneurs to create intentional branding by providing the foundational roots to support their lifestyle and vision of life. Let’s be real for a minute… I see you trying to wear all of the hats in your business. I know that you already did your homework because you’re here you know the importance of branding your business. Sit back and focus on your passion while I focus on intentionally crafting your brand — from the ground up.

10/10/2026

When you’re a business of one, you’re also the tech support, the marketing team, social media content creator, and the girl googling “how to change hero image on my Showit website” at 11pm.

Nobody hands you a manual for this part. So I made one.

It’s a free list of the tools I lean on to run my brand design business solo or platforms I seem to keep recommending to my clients, and it’s yours. (You can even bookmark it in your browser)

Link in bio.

10/07/2026

I made up a whole person this week. Then I designed her a brand.

Meet Penmanship Co, a made-up copywriter who lives in a little apartment in downtown Portland. It’s raining (obviously). Her coffee’s gone cold because she got lost in a sentence again. She wears big cream sweaters, and the city outside her window is all gray skies and wet brick.

So I gave her a brand. Soft purple-ish-gray for a smidge of color, paper white, a clean typeface that feels sure of itself, and a little handwritten script tucked in like a note in the margin.

No client, no deadline, just me building a brand identity from scratch to see how far a feeling can go.

My little imprint on Downtown Madison is getting bigger each year! I love how colorful all the signage is!
10/05/2026

My little imprint on Downtown Madison is getting bigger each year! I love how colorful all the signage is!

I didn't plan on designing for small business owners. My career started in corporate, where I learned real, long-standin...
09/21/2026

I didn't plan on designing for small business owners. My career started in corporate, where I learned real, long-standing design (not trendy design) working on brands most people have in their closet.

Thirteen years of doing this has taught me that the obsessive stuff (the details, the questions, the "but why this color") is exactly what separates a brand that looks cute from a brand that actually works for a small business owner. Your livelihood is riding on it. That earns the fussiness.

And helping you go from "I don't know what I'm doing" to completely grounded in your own brand lights me up in a way a corporate campaign never did. I take that seriously, even when I'm being ridiculous about font spacing. 🤎

09/20/2026

And here’s the fun part... I got in on a free ticket!

Madison Mompreneur ran a giveaway in their weekly email, I entered, and I won. So this is your sign to actually open those newsletters from the small business owners you follow. Every once in a while, there’s a real opportunity sitting in there waiting on you!

I got to sit with Lauren from Lauren Hooper | The Minimalist Wallet and Erika from Erika Mitchem · Travel + Food Creator 🚀, and we talked the whole time (plus the food was so good).

Then Kenny and her team from Huntsville Content Creators and Influence & Income Summit took the stage and poured out GOLD. Every single sentence was a hot tip or something I’d never heard before about creating your own content and sharing it well.

I filled up my notes and I’m already putting some of it to work.

Grateful for a Saturday that filled my cup as a small business owner and as a friend. Who else was there? Come say hey in the comments 👋🏻

09/08/2026

I got tired of answering the same question. “Wait, what do you use for that?” showed up in my DMs, in client calls, in random text threads with other business owners — probably 500 times before I finally sat down and wrote it all out.

I’m calling it the Little Black Book of Business Resources. It’s for the first-time small business owner doing it all herself, or the service provider who’s great at her craft and tired of guessing at the rest.

I built this because I wish someone had just handed it to me years ago instead of letting me figure it out one Google search at a time. So now I’m handing it to you.

It’s not a random list of affiliate links. This is the actual stuff I use in my own business — the platforms I build every client site in, what I design with day to day, the system that keeps my content calendar from turning into a pile of to-dos, the way I track expenses so tax season doesn’t sneak up on me every March. All of it.

It’s not live yet, but I’d love for you to be one of the first to see it. Sign up and I’ll shoot you a note the second it’s ready!

Link in bio

09/03/2026

Y’all, it’s officially Madison Street Festival ( Madison Street Festival ) season, and I could not be more excited.

I help out at the information booth during the festival (the trusted “ask me anything” spot), and I sit in on monthly meetings with the committee year-round to help pull it all together. Because a festival that feels effortless to walk through takes a whole lot of behind-the-scenes work to actually happen.

This year I’ll be manning the info trailer with my friends, so come find me and say hi! And if you see me coming your way with my phone up… smile! I’ll probably be grabbing cute little snippets of vendors while I’m out there.

Any organization that can bring a free community block party to life year after year deserves all the support it can get. Come see me at the booth Sat, Oct 3rd!

08/28/2026

Had 3 discovery calls this week. Three different businesses, three different industries. And every single one of them brought up the same thing without me even asking.

They didn’t want AI-generated design.

Not a logo that looks like it got typed into a prompt bar. Not a flyer with seventeen fonts and a random script font slapped on for good measure. Not a cartoon version of themselves because that’s the trend of the month.

They wanted something that felt like them. Intentional. One of a kind. Thought through, not generated.

So here’s what I told all three of them: that’s exactly why I do the meet cute call first. Not a sales pitch, just a real conversation. So you can see I’m an actual human sitting on the other side of the screen. Someone who lives right here in your area, who wants your business to actually succeed, and who’s genuinely thinking through every single detail with you in mind.

Heck, we could even grab lunch and talk it through in person if you’re local.

If you’re tired of your brand looking like it came out of a template (or a robot), let’s talk. Book your free meet cute call, link’s in my bio.

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Huntsville, AL
35756, 35757, 35801–35816, 35824, 35893-35899

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