Rhino Group

Rhino Group We provide high quality websites custom-built to your needs. Combining fresh ideas and forward think

From the early morning marsh to a clean website: Puddle Duck Outdoors is LIVE. 🦆 Waterfowl hunting isn't just a passion;...
10/01/2026

From the early morning marsh to a clean website: Puddle Duck Outdoors is LIVE. 🦆

Waterfowl hunting isn't just a passion; it's a lifestyle. When the team at Puddle Duck Outdoors set out to launch their new line of waterfowl apparel and specialized soft goods, they needed a digital storefront that reflected that authentic outdoor culture.

They needed an agile platform ready to grow alongside their catalog:

* Purpose-Built Design: Clean, modern visual layout that keeps the focus squarely on their lifestyle messaging and core gear.
* Agile Shopify Build: Engine-built on Shopify for fast mobile browsing, effortless checkout, and easy scaling as new product lines drop.
* Frictionless Browsing: Touch-optimized navigation designed for hunters checking out gear from their desk or on the way to the blind.

We don't force every client into a one-size-fits-all box. We build the exact engine your business needs to win.

Explore the new site: https://puddleduckoutdoors.com/

When tournament anglers rely on your gear to make a living, every detail on the water matters. The same rule applies onl...
09/22/2026

When tournament anglers rely on your gear to make a living, every detail on the water matters. The same rule applies online.

Dobyns Rods was running on a legacy WooCommerce setup that simply couldn't keep pace with their growth across the GSM Outdoors brand family. They needed a faster, modern platform capable of scaling sales and streamlining operations behind the scenes.

We migrated Dobyns Rods to a customized BigCommerce multi-storefront platform. The real power here is unified backend management:

🔸Shared Catalog Power: Dobyns Rods products can now be sold simultaneously on dobynsrods.com and Baits.com.

🔸Single-Location Management: Product updates, inventory tracking, and catalog changes sync automatically across sites from one central hub.

🔸Redesigned Rod Table: Compare specs at a glance and add your go-to rods straight to your cart, anywhere on mobile.

🔸Modernized Checkout: A lightweight, high-speed mobile layout built to get anglers from product selection to the water faster.

Check out the upgraded experience live at www.dobynsrods.com 🎣

Built for Impact: The New DeadlyKinetics.com is Live In the archery world, precision is everything. As an emerging broad...
09/15/2026

Built for Impact: The New DeadlyKinetics.com is Live

In the archery world, precision is everything. As an emerging broadhead brand, Deadly Kinetics needed a digital presence that matched the quality and flight dynamics of their broadheads. But their original Shopify setup was creating administrative friction and holding back their growth.

The Rhino Rebuild:
* Modernized Design: Overhauled the visual look and feel to give them a sleek, high-end storefront built for archers.
* Platform Migration: Shifted the entire engine from Shopify to BigCommerce, giving them a scalable platform tailored to outdoor industry.
* Effortless Maintenance: Streamlined site management so their team can spend less time fighting code and more time growing the brand.

No friction. Just a clean, high-performance site built for the bowhunting community.

Check out the new build: https://deadlykinetics.com/

From dealership roots to full-spectrum protection: Meet the new First US Insurance. Building on their deep history in th...
08/31/2026

From dealership roots to full-spectrum protection: Meet the new First US Insurance.

Building on their deep history in the auto dealership space with parent company First US Warranty, the new build expands their expertise into a full-service independent agency designed around complete operational exposures and individual lifestyle risks, not off-the-shelf policies.

To position First US Insurance as an authority on day one, Rhino Group engineered a complete, ground-up web solution focused on modern aesthetic, seamless navigation, and conversion performance.

* High-Impact Brand Aesthetic: Designed with an executive dark slate blue and gold palette paired with bold imagery to establish immediate trust.
* Conversion-Driven Architecture: Strategic user pathways featuring high-visibility calls-to-action like "Get a Commercial Quote", "Speak with an Advisor", and "Report a Claim".
* Simplified Layout Hierarchy: Complex industry offerings and specialized coverage lines cleanly organized for effortless user browsing and lower bounce rates.
* Mobile-First Responsiveness: Optimized code structure delivering fast page loads and smooth layout scaling across all devices.

Check out the full site build in action: firstusinsurance.com

A clunky digital experience is a legacy bottleneck that no scaling outdoor brand can afford. Hawk Hunting came to us wit...
08/14/2026

A clunky digital experience is a legacy bottleneck that no scaling outdoor brand can afford. Hawk Hunting came to us with a complex challenge: Legacy tech was causing dynamic rendering lag and scale issues, hindering mobile sales and marketing deployments.

Our goal was a full-scale performance overhaul:
❌ No More Scaling Bottlenecks.
✅ Zero Lag Pages (Even on Mobile).
✅ Optimized Touch Targets.
✅ Friction-Free Mega-Navigation.

We completely re-architected hawkhunting.com with a headless system, pairing the technical visual freedom of WordPress/Elementor with the e-commerce beast that is BigCommerce.

The decoupled BigCommerce API foundation allows Hawk to future-proof their operations, meaning we can plug in advanced tools as their business scales without heavy core re-writes.

Because we separated the front end, the Hawk marketing team can now rapidly deploy visually rich campaign pages instantly in Elementor, without touching heavy custom frontend code or the commerce backend.

Optimized touch targets and galleries specifically for hunters shopping on the go. Simplified mega-menus reduce clicks required to move from the homepage to product pages.

Navigation was completely re-architected to make finding specialized gear like Ladders, Saddles, or Steps simpler and faster while reducing clicks to conversion.

The new hawkhunting.com is lightning fast, secure, and wired for conversion. Go check it out!

The Archote family at Hollow Earth Swordworks hand-crafts wooden practice swords that are both beautiful and durable.Lik...
07/21/2026

The Archote family at Hollow Earth Swordworks hand-crafts wooden practice swords that are both beautiful and durable.

Like many dedicated artisans, they wanted a marketplace that reflected their unique brand. But one giant, lurking problem threatened their digital growth. Major platforms like Shopify & Etsy incorrectly classified their training tools as ‘weapons,’ blocking their online sales.

Enter Rhino Group.

We didn't just build a site; we engineered a strategic solution. We architected a custom BigCommerce marketplace, integrating NMI Payment Gateway specifically to navigate these restrictive product classifications.

Now, Hollow Earth isn’t restricted to the physical events they travel to across the country. They can serve all their dedicated practitioners and fans, anytime, anywhere.

It’s like magic.

Journey to their shoppe and see the craftsmanship for yourself: https://hollowearthswordworks.com/

For more than three decades, Drury Outdoors has been one of the most recognized names in the hunting industry. Their dig...
07/17/2026

For more than three decades, Drury Outdoors has been one of the most recognized names in the hunting industry.

Their digital presence needed to reflect the same level of quality, storytelling, and innovation that has defined the brand for years.
Working alongside the Drury Outdoors team, Rhino Group completely reimagined the experience from the ground up.

The new site features:
• A complete visual redesign that brings the brand into a modern digital experience.
• A mobile-first approach for today's hunters and outdoor enthusiasts.
• Improved site performance and faster load times.
• Simplified navigation and content discovery.
• Better integration with DeerCast and the broader Drury ecosystem.
• A modern content management platform that makes publishing easier for the team.
• An SEO-focused architecture designed to support long-term growth.

Beyond the technology, we wanted to create a true digital hub that showcases everything Drury Outdoors has become, from legendary television productions and YouTube content to podcasts, DeerCast, and the people behind the brand.

The new experience also gives industry partners and potential sponsors a clearer view of the reach, professionalism, and influence that make Drury Outdoors a leader in outdoor media.

A huge thank you to the Drury Outdoors team for trusting Rhino Group with such an important project. It's always rewarding to help modernize a brand with such an incredible legacy while building a platform that's ready for what's next.

Check it out @ https://www.druryoutdoors.com/

Your website should match the caliber of your craftsmanship. The elite team at North-Stone Electric has built an incredi...
06/16/2026

Your website should match the caliber of your craftsmanship. The elite team at North-Stone Electric has built an incredible reputation in the field, including showcase projects featured on HGTV. They needed a modern, highly professional platform that reflected that premium standard while aggressively driving new client acquisition.

We worked with them to build a custom, responsive WordPress & Elementor site that scales perfectly across desktop and mobile, designed to establish instant trust and capture high-value jobs.

How we elevated the platform:

HGTV & Project Spotlights: Custom Elementor architecture built to showcase their high-profile residential and commercial portfolios with stunning visual clarity.

Optimized Messaging & Authority: Local SEO and copy optimization to get them in front of the right local property owners.

Streamlined Conversions: Direct-to-owner quote routing via custom Gravity Forms to maximize lead conversion.

We don’t just build and walk away. Rhino Group is handling the ongoing hosting, threat monitoring, and performance management so the North-Stone team can stay focused on what they do best.

Check out their brand-new digital HQ for yourself: https://www.north-stone-electric.com

05/07/2026

Honestly? We’ve all been there, stuck with "legacy" technology that feels like it’s working against you.

When the Avian-X team came to us, they were battling a clunky Magento "beast" that was bottlenecking their growth. As passionate outdoorsmen ourselves, we took this project personally, rebuilding the engine from the ground up to ensure their digital experience finally matched the legendary quality of their gear.

Key features of this build:

•Speed is Revenue: By ditching the shared multi-storefront mess, we created a lightning-fast architecture that won't lag during your peak seasons.

•Optimized for Mobile Conversion: The site is custom-engineered to perform flawlessly on mobile, ensuring a smooth path to purchase whether your customers are in the office or in the field.

•Advanced Digital Wallets: We integrated modern checkout solutions, including Apple Pay, to remove friction and make the transition from browsing to buying nearly instant.

•Modern Design Facelift: We overhauled the entire look and feel to create a premium, immersive brand experience that resonates with modern sportsmen.

It’s smooth, it’s fast, and it’s officially off the struggle bus. See the new experience for yourself at avian-x.com

Address

11964 Oak Creek Pkwy
Huntley, IL
60142

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18475158000

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