09/01/2026
Is blogging still worth it? Do people read builder blogs anymore?
The answer is yes, but only if you give them something worth reading.
If your blog isnβt producing results, it may be time to rethink the strategy. McCaffrey Homes moved away from simply filling a content calendar and focused on real buyer questions, firsthand insight and specific, genuinely helpful information.
In just six months, organic blog clicks increased by approximately 92%, blog views grew by more than 200% and citations in Google AI Overviews jumped by 400%.
Real builder. Real results. And a great example of what can happen when blogging is done with purpose.
See the strategy behind the numbers:
https://oneilinteractive.com/blog/building-authority-one-post-at-a-time/