Rebeca Saldaña Design

01/17/2024

I attended my first American Marketing Association Houston luncheon. It was such a fun and inspirational discussion led by the CMO and COO of Meow Wolf. It was interesting to hear how they launched these exhibits in different markets and their learnings from each launch. Excited to hear Houston will have its very own Meow Wolf this year!

10/11/2023

2 more days until this year's AIGA conference in NYC!

Debbie Milliman will be hosting the event and I hope to have the opportunity to shamelessly ask her to sign my copy of Brand Thinking and Other Noble Pursuits.

For those who aren’t familiar with Debbie Millman, she is an author, educator, curator, and host of the podcast Design Matters.

In her book, she interviews 22 thought leaders as they share their perspectives on branding and the impact brands play in our society, politics, economics, psychology, and technology.

If you’re interested in understanding the significance design and branding have not only to a business or organization but to our culture, I’d recommend this book!

Here are a few gems from Brand Thinking:

"It doesn't occur to most people that everything is designed — that every building and everything they touch in the world is designed. Even foods are designed now."

— Bill Moggridge

“Design has to instruct culture, and then culture makes the change.… The power of design is that it can start to create the awareness.”

— Alex Bogusky

“Our material choices as consumers are no longer trivial. They are now amongst the most important choices we make. They have consequences well beyond ourselves — they have global consequences. They have consequences on our economy, on the community we live in. When you eat a McDonald’s hamburger, you are casting a vote for a certain kind of agricultural system, and for a certain kind of climate. In a sense, everything we do casts a vote for a certain kind of world. And this isn’t true in the same way it was one hundred years ago, or if it was, we weren’t aware of it. We weren’t forced to make that connection because our world wasn’t being driven on this macro level by the sum total of consumer choices — at least not in the same way. So it makes perfect sense that when you decide what car you’re going to buy, you think long and hard about the choice, and when you drive a Nissan Leaf, or a Chevy Volt, you’re saying to the world, “These are my values. This is the kind of world I want.”

— Malcolm Gladwell

11/08/2022

I’m honored to have my design featured in AIGA’s Get Out the Vote Campaign. If you haven’t already voted, please make sure you stop by the polls today before 7pm!

https://bit.ly/3NNhIUP

07/07/2022

I couldn’t let the day end without acknowledging the birthday of Magdalena Carmen Frida Kahlo y Calderón. Frida made a lasting impression after I learned of her painstaking life story during a women’s art history course in college.

Frida is considered one of Mexico’s greatest artists. She is known for her realistic depiction of her tragic yet fascinating life, her tumultuous marriage to muralist Diego Rivera and Mexican cultural references proudly woven throughout her art. She has been an inspiration to me for some time and continues to inspire countless others! Viva la Vida!

12/28/2021

Ending the year with a few familiar faces! Something about sleep deprivation, critiques, and deadlines creates an indescribable bond with my fellow creatives. It was so fun reminiscing about those endless nights spent in the UH art building, reflecting on where it all began, our career progressions, parenting, and life in general!

10/31/2021

This Halloween seemed to have snuck up on me. Nonetheless, I love a good excuse to style our home for the holidays. I kept my costume simple by improvising with what I already had in my closet. A little foam core board and an Exacto knife did the trick! Hoping you have a safe and Happy Halloween!

05/13/2021

I wrapped up my projects early and had the rest of the afternoon to unplug. I’ve been wanting to come back to Menil for some time now and today seemed like the perfect opportunity! Being surrounded by great art, sitting on a lush lawn with a good book on this perfect spring day not only serves as inspiration, it allows me to recharge.

01/01/2021

What a HELL of a year! 2020 certainly presented its share of challenges for many of us. It made us rethink the way we live. It provided a newfound perspective and gratitude for the everyday moments with our loved ones, for the sacrifices made by our essential workers, and the time to learn and grow. For me, this year allowed me to work with a few startups and devote some time to my personal creative outlet, painting.

Wishing you and yours a healthy and safe New Year!

12/26/2020

08/26/2020

Working on my first landscape painting (Mount Rainier).

08/18/2020

Whether it's a Saturday or a Tuesday, I'm ready to take on my next creative challenge! Send me a message if you're in need of a new logo for your startup, polish up a presentation or a digital ad to market your business.