HexaGroup

HexaGroup We optimize growth for energy and industrial services firms. HexaGroup’s growth engineers help energy and industrial services firms take flight.

We bridge branding, marketing, sales and service to optimize your customer experience (CX) — replacing inefficient, siloed approaches with measurable lift. Welcome to the place where strategy meets execution and revenue ambitions come true.

10/15/2026

Government funding raises the proof bar.

In this episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez welcomes Dan Moloney, President, COO & EVP Projects at GIDARA Energy.

Together they explore how government funding is creating new markets and raising the evidence required from suppliers.

Public funding can create demand where little existed before.

That shift can quickly turn a smaller market into a real commercial opportunity.

But taxpayer-funded programs carry a higher burden of diligence.

Buyers need confidence that the selected product is the right one.

Expect more questions before decisions move forward.

Your team needs clear answers, detailed explanations, and credible proof.

That preparation takes time and effort, so build it into your go-to-market plan.

Meeting those requirements is not optional when public money is involved.

Do the work well, and you can gain confidence that facilities will be built where the market is emerging.

🎧 Listen to the full episode on: https://na2.hubs.ly/H08l6Jf0

10/14/2026

Underfunded development creates delivery risk.

In this episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez talks with Dan Moloney, President, COO & EVP Projects at GIDARA Energy.

Together they explore how development investment affects delivery risk, implementation predictability, and project success.

Cutting development spend does not remove complexity.

It pushes uncertainty closer to implementation.

That uncertainty becomes delivery risk.

You need enough time to test assumptions before ex*****on begins.

You also need enough funding to prepare the work properly.

Bringing the right parties in early strengthens project readiness.

A multi-year development phase can create greater predictability.

Plan for implementation before commitments become difficult to
change.

Treat development as the foundation for successful delivery.

🎧 Listen to the full episode on: https://na2.hubs.ly/H08l6Df0

10/13/2026

Investor expectations can slow circular innovation.

In this episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez is joined by Dan Moloney, President, COO & EVP Projects at GIDARA Energy.

Together they explore circular waste solutions, syngas, and the investment dynamics shaping innovation.

If you lead innovation, separate essential safeguards from habits that make new approaches harder to pursue.

You can treat circular projects as strategic business opportunities, not merely sustainability commitments.

For waste operators, owning the feedstock does not automatically make a new processing model easy to finance.

You need a credible plan for the products created from waste, including where syngas will go.

Your investor base can shape which opportunities feel acceptable before technical potential is even assessed.

When investors expect steady returns, a new business line may carry a different risk profile.

You can reduce resistance by defining how a new venture fits the organization’s long-term mandate.

Your growth case must speak to both circularity goals and the return expectations behind capital decisions.

Build innovation pathways that respect risk while still creating room to test what is possible.

🎧 Listen to the full episode on: https://na2.hubs.ly/H08l6CB0

10/06/2026

Christopher Nolan's The Odyssey sailed to the biggest debut of his career, and our latest blog argues that the films breaking through right now share one defining trait. They commit hard to one clear idea instead of trying to be everything to everyone.

Discover B2B lessons from The Odyssey, Greta Gerwig’s Barbie, The Bear and Moneyball: https://na2.hubs.ly/H085tcV0

10/01/2026

Ready for your next flying lesson? HexaBeat is our weekly newsletter that keeps you up to date in everything B2B marketing.

In each edition, our growth engineers highlight the latest and greatest in B2B marketing. Think of it as your guide for growth in today’s complex B2B landscape.

It’s the perfect quick read for branding, marketing, sales, and service leaders who are serious about engineering growth here and now.

Subscribe today: https://na2.hubs.ly/H0855Hp0

09/21/2026

Stop looking only for new customers.

In this episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez sits down with Ashley Emery, Executive Board Member at Fast Company Executive Board & Chief Marketing Officer of Velocityehs Inc.

They discuss customer marketing, revenue expansion, cross-selling, upselling, and why understanding existing customers is critical to
sustainable B2B growth.

Growth doesn’t always require finding another customer.

Sometimes the biggest opportunity is already inside your customer base.

With multiple products and more than 15,000 customers, expansion becomes a serious revenue strategy.

But cross-sell and upsell can’t start with another sales pitch.

They start with understanding the customer.

How satisfied are they? What motivates them?

What problems matter most right now?

What features and functionality are they asking for?

When marketing understands those answers, customer success becomes more than retention.

🎧 Listen to the full episode on: https://na2.hubs.ly/H07NFNv0

09/18/2026

Stop treating MQLs as the finish line.

In this episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez sits down with Ashley Emery, Executive Board Member at Fast Company Executive Board & Chief Marketing Officer of Velocityehs Inc.

Together they explore the decline of traditional MQL thinking, the rise of AI-driven buyer journeys, and how marketers are adapting their content and search strategies.

The MQL isn’t disappearing without a replacement problem.

Buyers are changing faster than most marketing systems can adapt.

The funnel became the flywheel. SEO expanded into AI search.

And the playbook for getting discovered by LLMs keeps shifting.
In one month, the answer looks like third-party content and community platforms.

Next, the conversation swings back toward publishing authoritative content on your own website.

Meanwhile, measurement platforms are trying to tell marketers where their brands actually stand.

The challenge is that the data still isn’t consistent enough to blindly trust.

So don’t abandon your existing model just because the next framework sounds better.

🎧 Listen to the full episode on: https://na2.hubs.ly/H07NFK80

09/16/2026

Don’t let AI ignore your brand.

In this episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez sits down with Ashley Emery, Executive Board Member at Fast Company Executive Board & Chief Marketing Officer of Velocityehs Inc.

They explore how AI is reshaping B2B buyer behavior, brand strategy, AEO, and the path from visibility to revenue.

AI efficiency is valuable, but visibility comes first.

Your buyers are already using LLMs to research problems, compare solutions, and narrow their options.

If they aren’t reaching your website, their attention didn’t disappear.

It moved somewhere else.

That makes showing up in AI search a brand and revenue priority.

Start by researching how LLMs position your company and competitors.

If you’re missing from the answers that matter, look deeper at your content, brand strategy, PR, and third-party authority.

The goal isn’t simply more traffic anymore.

It’s protecting mindshare before the buyer ever reaches your website.

Because losing visibility in AI search can eventually mean losing inbound demand and revenue pipeline.

🎧 Listen to the full episode on: https://na2.hubs.ly/H07NFDX0

Launching a new brand takes a lot more than a logo. When done right, it builds an identity that tells a company's story ...
09/15/2026

Launching a new brand takes a lot more than a logo. When done right, it builds an identity that tells a company's story across every interaction.

That's exactly what we set out to accomplish with the launch of the new Tenside website and brand identity.

Working closely with the Tenside team, we developed a complete visual identity and website from the ground up. Our creative process focused on themes like interaction, structure, flow, and modular systems to reflect the precision and innovation behind Tenside's chemical solutions.

Like any great project, there were a few unexpected challenges along the way. A compressed timeline and collaboration across multiple time zones pushed our team to stay flexible, communicate clearly, and keep moving forward together.

The end result is something that embodies Tenside's brand ethos through and through.

A special thanks to everyone at Tenside for making this launch a success. We can't wait to see where this new brand goes next.

Take a look at the new website: https://na2.hubs.ly/H07P7ht0

09/10/2026

Our CEO Arnaud Dasprez recently sat down with Chad Silverstein from Authority Magazine to talk about why strategic partnerships are no longer a "nice-to-have" for companies serious about growth. The best partnerships create a three-way win: the partner grows, the customer grows, and the agency grows.

Arnaud also shared a story from early in his career about a partnership with a Big Six CPA firm. It worked commercially but failed culturally. That experience has impacted how he's approached every partnership since. The article also walks through a five-step framework for building partnerships that drive sales, plus how we approach it at HexaGroup with our Growth Engine platform.

If you're a consultant, agency leader, or anyone thinking about partnerships as a growth strategy, it's worth making time for this piece.

Read the full interview: https://na2.hubs.ly/H07JXNm0

Address

5373 W Alabama Street , Suite 505
Houston, TX
77056

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+17135282134

Website

Alerts

Be the first to know and let us send you an email when HexaGroup posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to HexaGroup:

Shortcuts

Share