10/15/2026
Is your AI plan unknowingly building a wild animal no one can control?
Ben Reason of Livework wrote about the service blueprint, the map of how a customer journey connects to the operations and systems behind it. He notes the idea was borrowed from architects and industrial designers, whose blueprints exist so designers can talk to engineers.
His concern is that service design often struggles to prove its value in hard numbers and to keep up with how fast businesses and tech teams move.
He thinks AI can help on both fronts by sourcing and analyzing the data that turns a good design into a business case.
The part that stuck with us was about leadership. "Technology in a large organization is already a wild animal," he writes. "With AI, the risk is that it breaks free." We see the same thing from the build side. Projects go well when everyone can see how a workflow runs, from the customer's first step down to the systems underneath it.
Adding AI to a workflow nobody has mapped is how you end up with the wild animal.
If you're not sure how well your workflows and governance are mapped today, our AI Readiness Score covers both, along with four other dimensions. It takes about 3 minutes: https://contentactive.com/ai-readiness-score/