Spark Creative Co.

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Spark Creative Co.

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West Michigan Graphic Designer | Mariah Slenk
✨ Brand design for nonprofits, ministries, & purpose-driven businesses
🌈 You are welcome here
📍 Holland, MI
➡️ Inquire: https://www.sparkcreativeco.com/contact

10/01/2026

I used to think that creating multiple brand marks took away from brand consistency. I’ve learned over the last couple years that, when done with care and intention, multiple brand marks (or sub logos) can actually add to the strength of the brand.

Let me explain.

I always give my clients at least two (and almost always more!) arrangements of their primary logo. This usually includes a horizontal and vertical version, meaning they can use each logo in different settings while staying true to their brand. Maybe the horizontal version goes on their website and the vertical version is on branded notebooks.

For Gather and Grow, I was thinking about all of the ways a brand exists in a coffee shop and greenhouse: it lives on merch, coffee cups, packaging, print materials, aprons and shirts, etc. I wanted to create a flexible, living brand that could be expanded into all kinds of applications while remaining cohesive.

Each mark adds strength, personality, and a new way to execute the brand in real life. 🔥

09/24/2026

This month, I am thrilled to share that Jubilee Ministries is Spark’s September mission of the month. 🏠

Jubilee is a nonprofit developer working in the greater Holland area to strengthen neighborhoods and build community by creating attainable housing opportunities.

Their goal is to create pathways to first-time homeownership through the development of attainable housing in West Michigan. They serve the Missing Middle population in our community: households making 80%-120% of the Area Median Income.

Ten years ago, middle-income buyers had just as much stock and as many affordable housing options as any other income bracket, but now, teachers, nurses, and first responders - the workforce - cannot afford to live here.

Their goal is to fill that gap and create a homeownership opportunity guaranteed to be affordable for their buyers. Jubilee achieves this by selling their houses based on household income rather than market price.

Interested in learning more or donating? Visit jubileeholland.org.

🔥 Mission of the Month is Spark’s give-back program.🔥
I partner with impact-driven nonprofits and community organizations who are working to celebrate diversity, provide accessible resources, and bring hope and joy to the West Michigan area. By giving back 5% of my monthly proceeds to support their operations and outreach, I hope to be a small part of their impact and help create sustainable social change in my community.

➡️Apply at the Link in Bio.

09/22/2026

Here are 4 common mistakes I see in many of my branding clients (nothing but love here!). At the end I offer a FREE quick fix if you’re looking to give your brand a little TLC this fall. 🧡🤎💛

1. No brand guide

This one is surprisingly common! It’s next to impossible to execute a business or organization’s branding consistently without a clear guide. At a minimum, a brand guide should contain both the brand’s color palette with color codes and the brand fonts.

2. Pixelated logo files

If you created your logo yourself (no shame here!) or it’s been around long before you landed your position, you may be using outdated, pixelated, or blurry logo files. They don’t scale well and make your materials feel unfinished and unprofessional.

3. Unclear file structure

Without an organizational system for your files, it makes it difficult to find and store files, meaning you’re spending energy to hunt down old files where you could be devoting it to something else more important.

4. Using AI to generate captions, content, and marketing materials

While AI can be a useful tool to help you ideate, when it’s used as the final content in marketing materials, it takes away your unique brand voice and perspective and your work no longer feels like you.

If you resonate with any of this, I have a quick fix you can start using today. 🔥

➡️ Comment “me!” or head to the link in my bio to get a free brand guide template delivered directly to your inbox and start giving your brand the attention it deserves.

09/18/2026

Creating a cohesive brand means understanding how the brand will live out in the world. It’s about so much more than just a logo: designing a brand means telling a story, casting a vision, and creating an experience 🌱

09/09/2026

Hot coffee season loading... ☕️☕️☕️

This coffee shop brand is grounded, friendly, approachable, and earthy.

Coffee Shop Brand | West Michigan | Graphic Designer | Coffee Shop Logo | Holland, MI

09/03/2026

Gather and Grow: a coffee shop brand that represents the messy middle of growth and healing. 🪴

Much of my personal healing has happened in the safety of deep convos with close friends over a cup of hot coffee or in my backyard garden – in seeds, seedlings, weeds, and flowers blooming. 🌱☕️

What if there was a coffee shop that valued both relational and plant growth and the ways healing is often intertwined with people and the earth?

A series of messy, hand-drawn, imperfect brandmarks—like this badge—represent the imperfect and non-linear nature of growth.

Coffee Shop Brand | West Michigan | Graphic Designer | Coffee Shop Logo | Holland, MI | Grand Rapids, MI

08/31/2026

🔥 Now Booking!! 🔥

Fall branding spots are now open! Calling all...
✨ Marketing & Communications Managers overwhelmed with executing an inconsistent and outdated brand
✨ Small business founders wearing way too many hats
✨ Nonprofit or ministry leaders who are ready for a fresh look that reflects their growth and impact

It’s time for a brand refresh or maybe a complete overhaul, and I’ve got you.

Now booking start dates:
✨Tuesday, September 15
✨Tuesday, September 29
✨Tuesday, October 13

Now’s the perfect time to begin preparing for a brand launch for the new year.

Here’s what it looks like to work with Spark...

5 simple steps. That’s it. And I’ll guide you through the whole process:
1. Discovery
2. Creative Direction
3. Initial Concept
4. Brand Development
5. Final Files

But don’t just take my word for it. Hear it directly from my clients:
✨
“Mariah’s guidance, thoughtfulness in regard to our vision and values and creativity throughout the process was so appreciated! It eased any discomfort I felt. I just loved how Mariah brought our ideas to life—I was moved to tears with how the logo turned out!”
- Katrina, Church Leader
✨
“My experience working with Mariah was amazing! Being a part of the design process made my business branding feel that much more personal. My new branding is perfectly aligned to my mission and vision. It is beautiful, captivating in the right ways, and it still feels approachable!”
- Candace, Founder
✨
“Mariah is highly efficient, extremely organized, and her process is thoughtful and well-structured. The final designs were simply beautiful—polished, cohesive, and professional. As someone who regularly works with designers, Mariah’s work stands out in both quality and execution.”
- Cate, Nonprofit Marketing & Communications Manager

➡️ Ready to save your spot? Comment “fall” or visit the
link in bio today.

08/27/2026

Introducing Gather and Grow, a little passion project. What could be better than designing branding for a joint coffee shop and greenhouse?! ☕ 🌱

Coffee Shop Logo | Graphic Designer | West Michigan Graphic Design | Holland, MI Logo Design | Brand for Impact | Design for Nonprofits, Ministries, and Small Businesses

08/24/2026

This month I'm supporting New City Neighbors as my Mission of the Month 🪴

➡️ Read below or swipe through to learn more about them!

New City Neighbors (NCN) is a Grand Rapids community development organization growing neighborhood leaders through good food. 🍎Their social enterprises, New City Farm & New City Café, create meaningful employment and leadership opportunities for youth while growing, preparing, and sharing fresh food with the community.

Young people gain real-world job skills, build confidence, and discover their ability to make a positive impact in their neighborhoods. Together, their youth programs, social enterprises, and farmer training use good food as a tool to develop leaders, strengthen neighborhoods, and build a more accessible, resilient local food system.

✨ When you choose to work with Spark Creative Co., you are participating in work that gives back to local organizations that build bridges of connection and create sustainable social change.

✨Visit newcityneighbors.org to learn more about their mission and impact.

West Michigan Graphic Designer | Branded for Impact | Local Nonprofit | Social Justice | Nonprofit Donation | Youth Empowerment | Grand Rapids Michigan

08/20/2026

Address

Holland, MI
49422-49424

Website

http://sparkcreativeco.com/, http://sparkcreativeco.myflodesk.com/subscribe, https://www.sparkcreativeco.com/contact

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