Baesman Group

Baesman Group Baesman is a full service provider of CRM + loyalty marketing strategy and print solutions.

Baesman Group creates personalized marketing strategies to transform direct-to-consumer campaigns from One to Many to One to One through customer insights, marketing strategy, custom technology solutions, and personalized multichannel execution. We accelerate customer engagement and loyalty by helping clients leverage their customer data and deliver personalized, multichannel marketing messages.

Holiday engagement shouldn’t end when the season does. 🎁In this Loyalty360’s article our Strategic Account Executive,  S...
09/24/2026

Holiday engagement shouldn’t end when the season does. 🎁

In this Loyalty360’s article our Strategic Account Executive, Shapiro, shares why brands should look beyond the holiday transaction and think about what happens next, from welcoming new customers to using their preferences to create more relevant reasons to return.

Because the goal isn’t just to drive a seasonal purchase. It’s to build a relationship that lasts beyond the holidays.

Read the full article: https://hubs.la/Q04y1WsF0

Print has a price tag. But what about everything that happens before and after the order?Searching for files. Chasing ap...
09/22/2026

Print has a price tag. But what about everything that happens before and after the order?

Searching for files. Chasing approvals. Fixing errors. Reordering materials. Coordinating delivery.
Those small tasks can add up to a much bigger operational cost than you might expect.

Our latest blog looks at the hidden costs of manual print ordering, and how web to print solutions can help streamline the process.

👉 Read the blog to see what your current print process may really be costing you. https://hubs.la/Q04xxK-30

A 12-month loyalty roadmap shouldn’t be a year-long guessing game.Customer preferences change. Behaviors shift. And what...
09/17/2026

A 12-month loyalty roadmap shouldn’t be a year-long guessing game.

Customer preferences change. Behaviors shift. And what worked six months ago may not be what customers respond to today.

The key is building a strategy that can evolve with them.

By paying attention to:
• Purchase and engagement behavior
• Customer feedback
• Reward and campaign performance
• Changes across customer segments

…marketers can make more informed decisions about what comes next.

The goal isn't to predict every customer need for the next year. It's to build a loyalty strategy that gets smarter as you learn more.

Read our latest blog: https://hubs.ly/Q04xnWwK0

📣 We’re heading to Shoptalk Fall!Baesman will be in Nashville for Shoptalk Fall, September 29–October 1, connecting with...
09/16/2026

📣 We’re heading to Shoptalk Fall!

Baesman will be in Nashville for Shoptalk Fall, September 29–October 1, connecting with retail leaders and talking about what’s next for customer engagement, loyalty, data and marketing ex*****on.

From smarter customer strategies to the behind-the-scenes work that brings them to life, we’re always up for a good retail conversation.

Will you be there? Let’s connect.

We’re honored to be named a 2026 Columbus CEOmagazine Best of Business winner! 🎉A big thank you to our team, clients and...
09/15/2026

We’re honored to be named a 2026 Columbus CEOmagazine Best of Business winner! 🎉

A big thank you to our team, clients and partners who make it possible. 💚

Is your web-to-print platform making marketing easier—or creating more work?Your web-to-print platform should help your ...
09/09/2026

Is your web-to-print platform making marketing easier—or creating more work?

Your web-to-print platform should help your team move faster, not become another bottleneck.

If your team is dealing with:
- Too many manual steps and approvals
- Frustrated users and low adoption
- Limited customization options
- Disconnected systems
- Constant oversight to maintain brand consistency

…it may be time to take a closer look at your platform.

Our latest blog breaks down 5 signs your web-to-print platform may be holding your marketing back—and what a modern solution should help you accomplish instead. https://bit.ly/4iq2gj7

🇺🇸 Happy Labor Day!Here’s to the people who keep things moving, make things happen, and somehow get it all done. Today, ...
09/07/2026

🇺🇸 Happy Labor Day!

Here’s to the people who keep things moving, make things happen, and somehow get it all done. Today, we’re celebrating hard work, and the long weekend that comes with it. 😉 Hope you enjoy some well-deserved time to relax and recharge!

The customer who spends the most today isn't always your most valuable customer tomorrow.To understand future customer v...
09/04/2026

The customer who spends the most today isn't always your most valuable customer tomorrow.

To understand future customer value, marketers need to look beyond individual transactions and start paying attention to behavioral signals:

→ Are customers coming back?
→ Are they purchasing more frequently?
→ Is engagement increasing or declining?
→ Are high-value customers showing signs of churn?
→ Which customer journeys lead to stronger retention?

These signals can reveal where customer relationships are headed—and where there’s an opportunity to intervene.

Explore the lifecycle metrics that can help you move from reporting on the past to planning for what’s next. https://bit.ly/4xsZGxd

09/02/2026

Your brand here. 👋 Your merch, everywhere.
Branded merchandise should do more than slap a logo on a product. It should support your brand, your goals and the people you're trying to reach.

From merchandise and apparel to company stores, kitting and fulfillment, Baesman brings it all together in one place.
Merch that matters. https://bit.ly/4x62UpF

Are you measuring what happened—or what’s likely to happen next?Traditional KPIs like clicks, conversions, and campaign ...
09/01/2026

Are you measuring what happened—or what’s likely to happen next?

Traditional KPIs like clicks, conversions, and campaign revenue tell part of the story. But understanding future customer value requires looking at what happens throughout the customer lifecycle.

Think:
• Repeat purchases
• Retention
• Purchase frequency
• Customer engagement
• Customer lifetime value
• Movement between customer segments

The right lifecycle metrics can help you spot whether customer relationships are strengthening, stalling, or at risk—before the revenue impact shows up.

Read the full article: https://bit.ly/3UkkN6q

Address

4477 Reynolds Drive
Hilliard, OH
43026

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+16147712300

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