09/04/2026
When it comes to brand colors why can't you just go with what looks good? Is it really that deep?
Color is an incredibly powerful tool for you brand. It drives emotion, recognition, and action.
If you are picking colors based only on what you like, you are leaving a powerful tool unused.
Here's a quick way to train your eye:
1) What emotion does this trigger?
2) What drivers influence this palette?
3) How do these make people feel about our brand?
Now put it all together, go on a color hunt and reflect on what you see. You can start with this palette and then check out our strategic read.
Our strategic read: This palette works for brands that want every touchpoint to feel bold, alive, and impossible to scroll past. Think workout apparel, lifestyle brands, floral brands, cosmetics, and arts and cultural organizations.