RARE Design

10/01/2026

Some athletes are born to be great, and some are born to be icons.

An athlete as dynamic as Caitlin Clark deserves a logo that is not only worthy of who she is, but worthy of who she will become.

NIKE Basketball x RARE Design

09/24/2026

As the season winds down and the Connecticut Sun play their final game in Mohegan Sun Arena, we wanted to take the time to acknowledge the great partners there. Our time working with the Sun was both enlightening and enjoyable; an exploration into culture and expression.

From our time on site with the team, to touring the facilities, to collaborating towards the right solution, our team pursued getting this one right. With the power of the Sun, our heart and Sol, we brought the heat.

09/16/2026

08/21/2026

As the final tournament of the LIV Golf season tees off this weekend in Indianapolis, we celebrate the teams, the partners, and the collaborative work that has impacted the globe. With speed, intention, collaboration, and a ton of effort, our team partnered with LIV to develop the visual identities for four of its teams. Spanning four continents, each identity was developed uniquely in its story and in its expression.

Congrats to LIV Golf and its teams on a great season.

08/07/2026

Throughout our history, RARE has partnered with a multitude of academic institutions. From the classroom to the field, we are proud to be a part of the success stories the next generation is writing. Wishing everyone a great school year!

06/09/2026

Few things in sports connect fans at a ball game like the team’s mascot. As its most loyal supporter and the fans’ closest companion, they bring energy and spirit. Win or lose, the mascot embodies the team.

As the proud mascot of the Salt Lake Bees, Bumble enables and encourages pride within fans and the community. To amplify and represent the strong communities that make up Utah, we partnered with Miller Sports + Entertainment and the Salt Lake Bees to create Bumble & Friends: a playful group of meaningful characters that speak to the hearts and minds of Bees fans.

With the introduction of Honey, Jensen, Daysie, and Swiggy, Bumble and the Bees have a whole group of mascots that reflect Utah and its fans. Game nights at the ballpark just got even better!

Look for them all season!

05/22/2026

In 2022, we began working with the Paris Musketeers on its team identity as it entered into professional American Football in Europe. In 2023, we began working with the Prague Lions and its new ownership as it sought to refresh its identity to reflect a renewed commitment to the team’s future.

With leadership influential to the development and launch of the EFA, both organizations are committed to having impact beyond the gridiron.

Within our DNA here at RARE, we are committed to work the advances brands with intention and purpose. And with these two organizations, we saw our working relationships turn into friendships. We are proud of their work. Good luck to the guys as they face off this weekend!

Tous pour un!
Za Prahu!

05/08/2026

For 30 years, the WNBA has been more than a league. It has been a movement.

We’re proud to have played a small role in that story by helping shape the landscape of the league. From expansion launches to reimagined eras, it’s been an honor to help craft brands that represent strength, culture, community, and the future of sports.

Here’s to the athletes, the fans, the cities, and the visionaries who built the W.

Happy 30th Anniversary!

04/21/2026

“Nothing is given. Everything is earned.”

OKGC is a club identity built on the principle that defines the team. At its center stands the bison, a symbol of resilience and strength as it weathers the storm. Moving forward, it endures.

The OKGC wordmark reflects the mindset: grit, humility, and a relentless work ethic rooted in the red dirt of Oklahoma.

Completed with the 46-Star icon that gives a nod to the state’s flag and Americana flair.