RARE Design

RARE Design Brand builders, truth tellers, story discoverers, trusted guides, explorers, surprisers, illuminator
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In 2022, we began working with the Paris Musketeers on its team identity as it entered into professional American Footba...
05/22/2026

In 2022, we began working with the Paris Musketeers on its team identity as it entered into professional American Football in Europe. In 2023, we began working with the Prague Lions and its new ownership as it sought to refresh its identity to reflect a renewed commitment to the team’s future.

With leadership influential to the development and launch of the EFA, both organizations are committed to having impact beyond the gridiron.

Within our DNA here at RARE, we are committed to work the advances brands with intention and purpose. And with these two organizations, we saw our working relationships turn into friendships. We are proud of their work. Good luck to the guys as they face off this weekend!

Tous pour un!
Za Prahu!

For 30 years, the WNBA has been more than a league. It has been a movement.We’re proud to have played a small role in th...
05/08/2026

For 30 years, the WNBA has been more than a league. It has been a movement.

We’re proud to have played a small role in that story by helping shape the landscape of the league. From expansion launches to reimagined eras, it’s been an honor to help craft brands that represent strength, culture, community, and the future of sports.

Here’s to the athletes, the fans, the cities, and the visionaries who built the W.

Happy 30th Anniversary!

“Nothing is given. Everything is earned.”OKGC is a club identity built on the principle that defines the team. At its ce...
04/21/2026

“Nothing is given. Everything is earned.”

OKGC is a club identity built on the principle that defines the team. At its center stands the bison, a symbol of resilience and strength as it weathers the storm. Moving forward, it endures.

The OKGC wordmark reflects the mindset: grit, humility, and a relentless work ethic rooted in the red dirt of Oklahoma.

Completed with the 46-Star icon that gives a nod to the state’s flag and Americana flair.

In the world of Minor League Baseball, alternate identities are a unique way for teams to extend their brand strategy, i...
02/27/2026

In the world of Minor League Baseball, alternate identities are a unique way for teams to extend their brand strategy, increase marketing and content efforts, and connect to its fan base. They are fun, playful, and for the fans!

Few things are more magical than a summer night at The Ballpark at America First Square. Our aim in the creation of the Utah Dirty Sodas was to capture that magic in a way that makes every Dirty Sodas night unapologetically fun and distinctly Utah. It is an homage to Utah’s obsession with pop.

From its classic soda shop script to Swiggy himself, this system reflects an effort that united around what it means to be Utah. Its exciting, celebratory, and addictive. We’re proud to have brought this identity to life and look forward to seeing the Dirty Sodas take the field this year.

It’s time to Get Dirty!

UBUNTU. I am because we are. The timeless anthem of South Africa. An identity for a team whose commitment to one another...
01/30/2026

UBUNTU. I am because we are. The timeless anthem of South Africa. An identity for a team whose commitment to one another is unrivaled. United by their collective strength, the Southern Guards understand that victory is attained through shared support of one another.

Anchored by one of South Africa’s most iconic and revered animals, the rhino. A symbol of strength and resilience. Influenced by the shape of South Africa, it captures the essence of Ubuntu.

The Ubuntu icon symbolizes their uniting spirit. The additional tertiary word mark allows for flexibility in placement and the final mark is a classic roundel aimed to highlight the team’s name and icon.

View the full case study: https://rare.design/portfolio_page/liv-golf/

An effort aimed at defining the future of the world of golf in Korea. An elevation of team golf that unifies a nation ar...
01/29/2026

An effort aimed at defining the future of the world of golf in Korea. An elevation of team golf that unifies a nation around its collective pride and commitment to the intersection of traditional golf and K-Culture.

This system is built upon the iconic, powerful White Tiger. As the guardian of the west, it embodies the strength and tenacity of team and country. The tiger’s face includes a subtle nod to the game, with the eyes and bridge of the nose forming the shape of golf clubs. The wordmark contains tall letterforms enriched with details from traditional Korean motifs.

The iconography developed begins with a full-body expression of the white tiger, known as Baekho in Korean. Also included within the system are the Rose of Sharon, the national flower of South Korea, an example of the country’s resilient spirit and enduring beauty. The identity’s final mark is a classic roundel as a badge of team and country pride.

The creation of great work is birthed from an environment of collaboration. As we approached the work for Majesticks Gol...
01/26/2026

The creation of great work is birthed from an environment of collaboration. As we approached the work for Majesticks Golf Club, we knew that the final product was a system that would unite a British fan base and empower the team on a worldwide stage.

Harnessing the emotion of a resilient team that never quits and applying the influence of a deeply rooted heritage led to an exceptional product. The system features a shield to embody the team's strength and fighting spirit, designed with a crown on the top to represent Britain's enduring iconography. Additional marks including the bulldog and roundel complete a system that can stand the test of time.

A deep well of culture and vibrancy defines South Africa, a nation that leans into a mantra rooted in unity and companio...
01/13/2026

A deep well of culture and vibrancy defines South Africa, a nation that leans into a mantra rooted in unity and companionship: Ubuntu. I am because we are.

There is a profound responsibility in the way this game brings cultures together and unites our team. That vision comes to life on the course, where we stand as one.

This is Southern Guards Golf Club.

A team that is redefining the world of golf in Korea. Infusing a timeless sport with K-culture's energy, youth, and glob...
01/12/2026

A team that is redefining the world of golf in Korea. Infusing a timeless sport with K-culture's energy, youth, and global influence.

The Korean Golf Club is here. Showcasing the main event for all to enjoy.

What started as a spontaneous celebration has turned into a unifying symbol. The Landshark represents more than the tale...
01/09/2026

What started as a spontaneous celebration has turned into a unifying symbol. The Landshark represents more than the talent on the field. It is a mentality. Respect for the past. Relentless pursuit of the future.

As Ole Miss enters the game tonight, they carry an unwavering confidence. An example of the strength that is formed by the fires of change. A toughness that is earned. An identity that is forged though commitment. The proud result of each one leaving it all on the field for the name on the front of the jersey, not the back.

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127 Buschman Street Ste 10
Hattiesburg, MS
39401

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Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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+16015447273

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