Avidity Creative

Avidity Creative A branding and creative agency for emerging CPG food and beverage brands. I help small businesses and entrepreneurs to create an effective brand for themselves.

This page is all about teaching people about the creative industry. Business people will learn strategies and my fellow designers can learn how to stay creative and what makes graphic design work.

A little work from the Avidity archives that somehow never made it to social. 🍦A couple years ago, we had the opportunit...
10/16/2026

A little work from the Avidity archives that somehow never made it to social. 🍦

A couple years ago, we had the opportunity to design packaging for Cedar Crest Ice Cream’s line of ice cream sandwiches.

The goal was to give the products plenty of appetite appeal while still feeling unmistakably Cedar Crest. We built the system around oversized product photography, playful typography, simple flavor differentiation and a few details that bring some personality to the freezer aisle.

Black Cherry. Caramel. Vanilla.

Sometimes good work deserves another turn in the spotlight, even a couple years later.

Which flavor are you grabbing first?

Every successful CPG brand has an origin story—and Brothers Nuts is one built on purpose.In this episode of Shelf Talker...
10/12/2026

Every successful CPG brand has an origin story—and Brothers Nuts is one built on purpose.

In this episode of Shelf Talkers, Adam talks with Caleb Majors about building a bootstrapped snack brand, creating a new category with sprouted nuts, winning retail partners, and evolving packaging as the business scales.

If you’re building a food or beverage brand, this episode is full of practical lessons from the front lines.

🎧 Listen now: Link in Bio

10/12/2026

Getting onto retail shelves is only the beginning.

Caleb Majors shares how demos, customer education, and constant iteration helped Brothers Nuts grow from local stores to national retail.

🎧 Full episode of Shelf Talkers on Spotify and Apple Podcasts

Umami Hottie started as a line of chili oils sold through a San Francisco ramen restaurant.The opportunity was bigger th...
09/29/2026

Umami Hottie started as a line of chili oils sold through a San Francisco ramen restaurant.

The opportunity was bigger than a packaging refresh.

We helped build a new brand identity and packaging system designed to take the brand from restaurant-born product to retail-ready CPG.

The creative direction lived in the tension:

Cultural, but not traditional.
Bold, but not bright.
Classy, but not boring.
Modern, but not flat.
Friendly, but not childish.

From the hyottoko-inspired mascot and icon system to the dimensional type, gold foil and freezer-ready packaging, every piece was built to feel unmistakably Umami Hottie.

And most importantly, to make restaurant-quality ramen feel just as compelling on shelf as it does in the bowl. 🍜

Full case study at the link in bio.

Logo Inspirations Logo Inspirations

From restaurant brand to packaged product.We designed this four-SKU taco filling system for TACOTARIAN #1 VEGAN TACOS f...
08/18/2026

From restaurant brand to packaged product.

We designed this four-SKU taco filling system for TACOTARIAN #1 VEGAN TACOS first move into packaged food, carrying over the bold turquoise, tile-inspired graphics and personality already established throughout their restaurants.

Each flavor gets its own vibrant color while the system stays unmistakably Tacotarian.

And front and center: some well-earned proof that this isn’t just another plant-based taco filling, it comes from an award-winning vegan taqueria.

Packaging design for Tacotarian 🌮

08/12/2026

How do you stand out with retail buyers when you’re in a saturated category?

Tia Ellis explains has answers to all of your questions in this week’s episode of Shelf Talkers.

🎧 Watch the full conversation on Spotify. Link in bio

The best brands usually start by solving a problem their founders actually experienced.For John and Brooke Campbell, tha...
07/30/2026

The best brands usually start by solving a problem their founders actually experienced.

For John and Brooke Campbell, that problem was simple: every snack they packed on outdoor adventures left them wanting something better.

That idea became Wild Monkey Bar.

In this episode of Shelf Talkers, John shares the story behind building the company, creating a standout brand, and why they’ve intentionally chosen slow, sustainable growth over chasing every opportunity.

🎧 Listen now at the link in bio.

07/30/2026

“We said no to Whole Foods.”

John Campbell explains why one of the biggest opportunities in CPG wasn’t the right move for WILD MONKEY® just yet in this full episode.

Full episode at the link in bio.

A few years ago we had the opportunity to help bring the NUJO Super Brew brand to the next level of CPG. We evolved the ...
07/21/2026

A few years ago we had the opportunity to help bring the NUJO Super Brew brand to the next level of CPG.

We evolved the brand identity and packaging system and every decision was made to help the product feel clean, approachable, and premium.

It’s always fun looking back at old projects that challenged us to step up our game.

07/01/2026

Two brands. Two Shark Tank appearances. Countless lessons.

Sean Knecht shares what worked, what didn’t, and what founders need to know about building consumer brands.

Listen to the full episode now on Spotify and Apple Podcasts!

Address

909 NE 21st Street
Grimes, IA
50111

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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