09/03/2026
🌊 A Windsurfing Trip, a Translation App & a Lesson About IT
Turns out, being an experienced windsurfer doesn't help much when you can't read the menu. 😬
I've been to Brazil before, so international travel isn't exactly new to me. But on a recent windsurfing trip with two friends, I was reminded just how much we rely on technology to make things easier.
I don't speak Portuguese, so Google Translate became part of our daily routine. We used it to talk with locals and surf instructors, figure out what we were ordering for dinner, and generally avoid making too many embarrassing mistakes. 😂
We also relied on Google Maps, WhatsApp, digital payments, travel apps, and weather reports.
None of that was the reason I went to Brazil. I went to windsurf.
Technology simply made it easier to do what I was there to do.
That's exactly how business IT should work, too.
Your employees shouldn't have to spend their day troubleshooting technology. They're there to serve customers, manage projects, sell, build, and get work done.
Technology should make business easier, not become another thing your business has to manage.
That's the goal at Third Coast IT.
