Wildspark Creative

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Grand Rapids, MI
Wildspark Creative

Strategic branding studio specializing in crafting iconic, high-impact brands for passionate entrepreneurs who mean business

10/16/2026

Am I the best or worst person to go out with? You decide (I literally can’t turn off the brand strategist/ designer part of my brain 🙈)

10/07/2026

A little tough love from your brand designer. 🤍

Building a business takes too much work for your branding to be an afterthought. These are a few opinions I’ll happily stand behind.

Founders, which one did you need to hear? 👀

08/25/2026

One final peek at Encore 👀

I loved getting to flex my creative muscles and bring this one to life. I always say if I had a 100 lifetimes I would have 100 different businesses and this is definitely one of them.

Fun, laid back, but still aspirational NA beverages for the girlies who still want to have fun (just without the hangover).

Made as part of my Brief Me Up | Brand Challenges brief challenge for designers,

So what do you say, would you drink to this?

08/20/2026

When it comes to building a brand that’s truly iconic, it’s less about fitting into the category and more about creating something people actually want to be seen with.

As an NA girlie myself, it was so fun to put my brain on this space and imagine the possibilities for something that felt cool, relevant, and genuinely fun instead of stuffy and functional like we’re seeing so much of in N/A currently.

So… would you drink to this?

Made as part of my brief account challenge 🥂

08/18/2026

A closer look at the rebrand for Nature’s Envy because this is the brand of my botanical boho day dreams.

It was such a joy working alongside Molly to bring this brand up to par with the level of quality and experience they are bringing to the table every day.

A million more clients like this, please!

08/12/2026

Don’t make these same mistakes 🙅🏼‍♀️ (especially number 3, I’ve had SO many founders come to me after learning that one the hard way).

What piece of advice would you add to this list?

Save this for later because one of these tips might just save you a whole lot of time, money, and headaches down the road.

07/29/2026

I spend a lot of time studying what makes certain brands impossible to ignore and these are a few of the ones I can’t stop thinking about right now.

Every single one of these brands is doing something the rest of their category isn’t, they’re not following a playbook, they’re totally rewriting it. Whether it’s the packaging, their positioning, the visual identity, or the way they’ve totally carved out their own lane, the brand is doing as much work as the product itself.

What are some emerging brands you’re currently obsessing over?

good girl snacks Fishwife Omsom Current State Ghia nēmah

Address

Grand Rapids, MI

Website

http://www.thisiswildspark.com/

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