10/20/2026
You can always tell when AI wrote something. It sounds polished, and it says nothing you haven't read a hundred times.
Lance breaks down why that's a problem in this one. Filling your website with good-sounding AI content just adds to the sea of sameness.
What sets you apart is the work AI can't do: it isn't out there serving your customers with your product or service. You are.
So go do the research on behalf of your audience and create the content only you can. That's how you stand out.