Roots Marketing

10/23/2026

Email marketing gives businesses something that's becoming harder to find online: a direct connection with people who have already shown an interest in what they offer.

But an effective email marketing strategy involves more than sending occasional promotions or company updates. It's about delivering useful information, staying connected with customers and prospects, and giving people a reason to keep opening your emails.

With the right approach, email can become a valuable part of building relationships and supporting long-term business growth.

If your email marketing strategy isn’t driving results, it’s time to rethink your approach. Let us help design and automate your campaign.

10/22/2026

When a business offers everything from golf and dining to weddings, events, and fitness, its website needs to help visitors find the experience they're looking for.

For RedWater, we created a website that brings their different offerings together under one brand while making it easier for visitors to explore locations, services, and experiences across West Michigan.

The result is a more cohesive online presence that reflects the breadth of what RedWater has to offer.

Take a look at the project ➡️ https://www.rootsmarketinggr.com/portfolio-piece/redwater/

10/22/2026

Your engineers and technical experts have a lot of valuable knowledge to share. But that doesn't necessarily mean they should be the ones writing your marketing content.

For manufacturers and other technical businesses, creating useful content often starts with getting the right information from the people who know the products, processes, and applications best. The challenge is turning that expertise into something customers can easily understand.

In our latest blog, we look at how to make technical content writing easier without losing the expertise that makes it valuable.

Technical content writing doesn't have to fall on your engineers. Interviewing subject-matter experts can turn knowledge into useful content.

10/16/2026

Working with a local marketing agency can offer something that's hard to replicate from a distance: familiarity with the community, the market, and the kinds of businesses that make it unique.

For West Michigan businesses, that shared context can make conversations easier and collaboration more productive. Your agency can get to know your team, visit your facility, understand the environment you operate in, and build a marketing strategy around the business you actually are.

Of course, being local isn't enough on its own. We take a look at the benefits of working with a Grand Rapids marketing agency and what to consider when choosing the right partner.

Discover how a local marketing agency in Grand Rapids delivers faster results, deeper insights, and stronger growth for your business.

10/15/2026

Loading docks are an important part of keeping warehouses and distribution facilities running efficiently, and having the right equipment makes a difference.

Beuschel Sales helps businesses find loading dock solutions, from dock levelers and vehicle restraints to seals, shelters, and commercial doors. Their work supports the everyday operations of facilities that depend on safe, reliable loading and unloading.

At Roots Marketing, we manage Beuschel Sales' website hosting and PPC advertising, helping customers find their products and expertise online. We enjoy working with businesses like Beuschel Sales that serve such an important role in industries most people don't think about every day.

Learn more ➡️ https://www.beuschelsales.com/

Bridge the gap between the building and the truck. We service and repair all brands of loading dock equipment.

10/14/2026

Your sales team probably knows more about what your customers want to read than anyone else in your company.

Think about the questions they answer every day, the objections they hear, and the things they find themselves explaining over and over. Those conversations offer valuable insight into what potential customers need to know before making a decision.

We explore how to turn everyday sales conversations into content that helps your customers and supports your marketing efforts.

Find content ideas from your sales team by turning common customer questions, objections and misunderstandings into useful marketing content.

10/08/2026

AI Overviews are changing more than organic search. They’re also creating new opportunities for paid ads to appear alongside AI-generated answers.

For businesses running PPC campaigns, that raises some important questions about visibility, targeting, and how paid search fits into an increasingly AI-driven search experience. We take a look at what’s changing and what advertisers should be thinking about now.

AI Overviews are changing search results, but not in the way most businesses think. Here’s what actually matters for your PPC campaigns.

10/07/2026

Nothing means more to us than knowing our clients feel confident in the partnership we've built together.

Thank you to the team at Enviah Health for your kind words and for trusting Roots Marketing with your marketing efforts. We appreciate the opportunity to work alongside organizations that are making an impact.

10/06/2026

Coming up with content ideas can feel difficult, especially when you spend every day inside your own business. The things that seem routine to you may be exactly what your customers want to understand.

Questions your sales team hears, common misconceptions, interesting projects, lessons from the field, and the details behind how you do your work can all become useful content. You probably have more to talk about than you think. Sometimes you just need to know where to look.

Here are a few places to start.

Your company has valuable content ideas for your business. Learn how to uncover the expertise, experience and insights you already know.

10/05/2026

In our West Michigan Is Going Places series, we highlight the people and businesses helping our community grow.

This time, we spoke with Joel Schick of Leads Generate Sales about growing an Ada-based business, building a strong team, and helping B2B companies strengthen their sales efforts through fractional sales support and lead generation.

Read the full interview.
https://www.rootsmarketinggr.com/west-michigan-is-going-places-leads-generate-sales/

We spoke with Joel Schick of Leads Generate Sales, an Ada-based business consulting company that helps B2B businesses grow through fractional sales support, lead generation, lead qualification, and strategic sales processes.