07/28/2026
AI isn't replacing search—it's changing how customers discover businesses.
More people are asking ChatGPT, Gemini, Claude, and Copilot for recommendations instead of scrolling through pages of Google results. That means your website isn't just speaking to potential customers anymore—it's also helping AI understand who you are, what you do, and why you're the right choice.
The good news? The fundamentals haven't changed.
✔️ Clearly explain what your business does.
✔️ Answer the questions customers are already asking.
✔️ Build trust with reviews, real photos, and proof of your expertise.
✔️ Keep your information accurate and up to date.
Businesses that invest in clear, helpful, and credible content will be in the best position to be found—whether the search starts on Google or through AI.
👏 Great insights from our Director of Digital Sales & Strategy, Valleri James, in the her Glens Falls Business Journal article!
How is your business preparing for AI-powered search?
By Valleri James For years, local businesses have focused on improving their visibility on Google so customers can find them through search. Now, the way people discover businesses is changing. Instead of typing “best accountant near me” or “top roofing contractor” into a search engine, more...