04/23/2026
Case study: Herkimer Mountain ⛏️💎
When the Herkimer Mountain team came to RedWeb.Digital, they had a big problem.
Their website was built on Squarespace, and while it had gotten them this far, it was starting to create more frustration than growth. The site had functionality limits, the booking experience was clunky, and the overall user journey was not as clear or intuitive as it needed to be. For a business driven heavily by Instagram and TikTok traffic, that matters. If people land on your website and feel confused, they leave.
They needed more than a prettier website. They needed a website that could actually support the business.
That’s why they hired RedWeb.Digital.
Our goal was to move Herkimer Mountain off of Squarespace and onto WordPress so they would have a stronger foundation, a better booking experience, and a site that could grow with them. We reworked the structure of the site, improved the navigation, simplified the path to booking, and created a cleaner mobile-friendly experience that makes it easier for visitors to understand what to expect and take the next step.
The transformation is night and day.
What was once a limiting DIY platform is now a strategic WordPress website designed to guide visitors, support conversions, and make booking far more intuitive. The new site gives the Herkimer Mountain team more flexibility behind the scenes and gives their customers a much smoother experience on the front end.
This is exactly why we do what we do.
A website should not hold your business back. It should help move it forward.
⛓️https://herkimermountain.com/
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