Laguna Creek LLC

10/16/2026

📣Attending in a few days at Tulalip Resort Casino?!

Laguna Creek CEO Wyatt Gilmore will be speaking at the 28th Annual American Indigenous Tourism Conference!

Join Wyatt for “How AI Will Shape the Future of Indigenous Tourism” as he explores how emerging technologies are changing how travelers discover, book, and engage with Indigenous tourism experiences; and how operators can embrace innovation while protecting their data, stories, and digital presence.

🗓 Tuesday, October 20, 2026
⏰ 10:30–11:30 a.m.
📌 Chinook 2

Tulalip Resort Casino | Tulalip, Washington

We look forward to this important conversation about technology, Indigenous leadership, and the future of Indigenous tourism.

10/13/2026

OCTOBER 12
INDIGENOUS PEOPLES DAY

It was inspiring to see all the celebrations and recognition of Indigenous Peoples - we are still here, carrying on our traditions and livelihoods in our respective ways.

The Laguna Creek team spent the day with a valued client to strengthen and uphold the economic and data sovereignty of the Navajo Nation.

We are clothed, protected, and motivated forward by the prayers, vision, and fortitude of our ancestors.

It is AWE-mazing what our Indigenous communities are doing today and the bright future we are planning together.


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10/07/2026

We’re grateful to the American Indigenous Tourism Association for featuring our CEO, Wyatt Gilmore in this year’s AITC 2026 Session Spotlight.

Wyatt will be leading a conversation on “How AI Will Shape the Future of Indigenous Tourism”, exploring how AI is already changing the way travelers discover, book, and interact with tourism businesses.
For us, the conversation goes beyond adopting new technology. It’s about making sure Indigenous businesses are prepared to participate in this changing digital landscape while maintaining greater control over their data, voices, stories, and digital presence.

AI is changing the tourism journey. Indigenous tourism has an opportunity to help shape what comes next.

We’re looking forward to seeing everyone at AITC 2026 and continuing this important conversation.

📍 Tulalip Resort Casino | Tulalip, WA
📅 October 19–22, 2026

Thank you, AITA, for the spotlight and for creating space for this conversation.



Lane Sundown Gilmore | Jocelyn Billy-Upshaw

AI is already changing how travelers decide where to go, what to book, and which businesses they trust.

At this year’s conference, Wyatt Gilmore, CEO at Laguna Creek LLC, will explore what that shift means for Indigenous tourism — from AI search optimization and booking technology to itinerary tools, reviews, and conversational interfaces.

The bigger question: How can Indigenous businesses use emerging technology while maintaining greater control over their data, voices, and digital presence?

Register today and join the conversation.

28th Annual American Indigenous Tourism Conference
📅 Oct. 19-22, 2026
📍 Tulalip Resort Casino | Tulalip, Washington
🔗 https://americanindigenoustourism.org/aitc/

09/25/2026

The Sovereignty Behind the Technology

One of the things we value most about working in Native technology is the people we get to meet along the way.

At NAFOA Fall Finance & Tribal Economies Conference, we had the opportunity to connect with Navajo businesses, Tribal professionals, and leaders from across Indian Country who are working on some of the most important questions facing our communities from Tribal finance to economic development, Tribal self-determination, technology, and AI & data sovereignty.

As a Native-owned technology company, Laguna Creek also had the opportunity to raise an important question:

Who owns and benefits from the data generated by Tribal governments and Tribal businesses; and, the transactions flowing through their technology platforms?

Too often, the subscription price for a platform tells only part of the story. The real value can be in the transactions, customer relationships, bookings, operational data, and other information generated every day by the businesses using that platform.

For us, this isn't simply a technology question.

It is a sovereignty question.

Tribal and Indigenous Nations have inherent rights to govern information about their people, communities, lands, businesses, history, and culture. As AI increasingly depends on data, protecting that sovereignty becomes even more important.

Laguna Creek is grateful to be part of this conversation, and, even more grateful to connect with people across Indian Country who are thinking about these issues, challenging the status quo, and helping build a future where Native communities have greater ownership, control, and benefit from their own digital economies.

The future of Tribal/Native technology should not simply be built for Indian Country. It should be built with, and increasingly by, Indian Country.


Wyatt Gilmore| Lane Sundown Gilmore | Jocelyn Billy-Upshaw |

08/17/2026

As a Navajo-owned company, this opportunity means a great deal to us. We’re proud to help strengthen tourism and contribute to economic growth across the Navajo Nation.

Ahéhee’ to the Navajo Nation and President Nygren for supporting Navajo-owned businesses and innovation.

𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗡𝘆𝗴𝗿𝗲𝗻 𝗔𝗽𝗽𝗿𝗼𝘃𝗲𝘀 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 𝗳𝗼𝗿 𝗡𝗮𝘃𝗮𝗷𝗼-𝗢𝘄𝗻𝗲𝗱 𝗦𝗵𝗼𝗿𝘁-𝗧𝗲𝗿𝗺 𝗥𝗲𝗻𝘁𝗮𝗹 𝗕𝗼𝗼𝗸𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺

WINDOW ROCK — Navajo Nation President Nygren has approved a $146,000 service contract with Laguna Creek LLC, a Navajo-owned company, to design, develop, and launch a new short-term rental booking platform that will support tourism, hospitality, and economic development across the Navajo Nation.

The project will create a fully functional online booking website similar to popular lodging platforms, allowing property owners and hosts to list accommodations while enabling guests to search, view, and reserve available properties. The platform will feature booking management tools, secure payment processing, administrative oversight capabilities, and optimized functionality for both desktop and mobile users.

Laguna Creek LLC is a Navajo-owned, Priority 1 Software as a Service (SaaS) company listed on the Navajo Nation Source Listing. The company is dedicated to strengthening Native tourism and hospitality opportunities and contributes 10 percent of its net revenue to Indigenous charitable events on Indigenous lands.

President Nygren expressed his support for the agreement and the continued growth of Navajo-owned businesses across the Nation.

“This contract reflects our commitment to supporting Navajo-owned businesses and investing in innovative solutions that create economic opportunities for our people,” said President Nygren. “Laguna Creek LLC is demonstrating how Navajo entrepreneurs can use technology to strengthen tourism, support local hosts, and showcase the beauty and culture of our Nation to visitors from around the world.”

The project is expected to be completed within approximately 8 to 16 weeks and will provide a secure, user-friendly platform designed to expand lodging opportunities while promoting tourism and economic growth throughout the Navajo Nation.

08/10/2026

A Powerful Day of Learning in Window Rock

Last week, Laguna Creek attended the Diné Data Sovereignty Symposium at the Navajo Nation Museum & Library in Window Rock, Az, and we left with more to think about.

The focus was AI and what it means for the Navajo Nation, but the conversations were about so much more than technology.

We talked about Navajo intellectual property, cultural knowledge, language, traditional resources, data ownership, AI policy, environmental impacts, and the future of technology on Navajo Nation.

One of the things reinforced from our internal conversations was how connected all of these issues are.

AI can touch our language.

It can touch our art.

It can touch our stories.

It can touch our intellectual property.

And Laguna knows all too well, it touches our tourism businesses and the data generated by the millions of people who come to experience Indigenous places and cultures.

That brings us back to a very important question:

Who owns the data, who controls it, and who benefits from it?

This is something we think about every day at Laguna Creek.

Our company was created to help keep more tourism, hospitality and economic value within Indigenous communities. Through Native American Tours, Hogan PMS and Turquoise POS, we're building technology specifically with Indigenous businesses and communities in mind.

The summit reminded us that this work is part of a much bigger conversation about Indigenous digital sovereignty.

Technology is moving quickly. AI is moving even faster.

Our communities deserve a seat at the table and not just as users of these technologies, but as owners, decision-makers and creators.

We’re grateful for everyone who brought this conversation together and for the people who are asking the hard questions now, before the technology gets even further ahead of us.

The conversation is just beginning.



Diné Data Sovereignty Symposium Signage Artist: Adam Shorty (Diné)

Presenter in photo: Trevor Reed, Professor of Law, UC Irvine

07/05/2026

As many across the United States commemorate the nation's 250th anniversary this Fourth of July, Laguna Creek honors the enduring strength, resilience, and sovereignty of Tribal Nations—the first sovereign Nations of this land, whose histories form the foundation of America's story.

We recognize the generations of Native communities who have stewarded these lands, preserved their cultures, and shared their stories since time immemorial. We are grateful to support Tribal and non-Tribal tourism operators in sharing those stories with visitors from around the world.

Wishing everyone a safe and meaningful,
reflective Independence Day.

06/22/2026

A Father's Day messasge from Laguna Creek.

We honor the fathers, grandfathers, stepfathers, fathers-to-be, and father figures throughout our communities. We also extend our appreciation to our clients, partners, and friends who lead, support, teach, and inspire others every day.

As the Navajo saying shared in this illustration reminds us, "Fathers Day - remembering fathers, maternal & paternal uncles, sons, maternal & paternal grandfathers, and brothers."

Enveloping all fathers and father figures a day filled with love, gratitude, and time with those who matter most.

💙 Hope it was a blessed day.



Wyatt Gilmore | Lane Sundown Gilmore | Matthew Freeman | Scott Dean | Anil Parmar | Henry Montes | Kevin McNeill

06/22/2026

Today, Laguna Creek recognizes Juneteenth and honors the resilience, contributions, and legacy of Black Americans.

We reflect on the enduring importance of freedom, respect, and opportunity for all.

Juneteenth is one of the oldest commemorations of the end of slavery in the United States. It marks June 19, 1865, when Major General Gordon Granger arrived in Galveston, Texas, and issued General Order No. 3, enforcing the Emancipation Proclamation at the end of the Civil War.

Within the National Park Service, Juneteenth helps connect this history to places and stories preserved across the National Park System that interpret emancipation, Reconstruction, and the broader struggle for civil rights.

Learn more about the history of Juneteenth at: https://www.nps.gov/articles/juneteenth-origins.htm

Image: The African American Civil War Memorial in Washington, D.C.

06/16/2026

Days 2 & 3 at the Navajo Nation Economic Summit✔️

What an incredible few days of learning, connecting, and celebrating Navajo business success.

A special highlight was our breakout session on day 2, "Keeping More Tourism Dollars on Tribal Land: Reducing Costs, Cutting OTAs, & Building Smarter Systems." Thank you to everyone who attended, asked questions, and shared ideas about the future of Navajo tourism and hospitality.

Day 3 - we were also honored to attend the Navajo Nation Economic Summit Business Awards and celebrate the outstanding businesses and entrepreneurs helping shape the future of the Navajo Nation. Congratulations to all of the award recipients!

Ahéhee' to the Navajo Nation Division of Economic Developmentand everyone who made this year's Summit a success.

Our Resources, Our Responsibility.
Let's Build the Navajo Nation Economy, Together.

The Laguna Creek team had the opportunity to meet with entrepreneurs, community leaders, tribal leadership, economic development professionals, and partners from across the Navajo Nation. We enjoyed sharing our Native-owned booking, point-of-sale, and property management platforms while discussing ways to strengthen tourism, hospitality, and economic opportunity throughout our communities.

Wyatt Gilmore | Lane Sundown Gilmore | Illiana Witkiewicz | Jocelyn Billy-Upshaw