Dylan K. Rogers Brand Studio

10/10/2026

Seattle Indian Health Board CEO ESTHER LUCERO talks about the work ...

08/14/2026

I am co-producer, editor, and brand manager of Building Leadership Community Podcast.
— NEW, This week:

So much value packed into one 19-minute episode. 🎧

Dr. Eunice Gwanmesia shares practical, actionable insights for leaders who want to take better care of themselves while continuing to grow, lead, and make an impact.

🌱 Learn self-care strategies that can help you protect your energy and prevent burnout.

🤝 Overcome isolation and build supportive communities that help you navigate the challenges of leadership.

🧠 Strengthen your mindset with strategies you can start applying to your life right now.

A short episode with plenty to take away, reflect on, and put into practice.

▶️ Watch on YouTube : https://youtu.be/Hv0S790oReY

🎧 Listen on the go wherever you get your podcasts. And if this conversation brings you value, subscribe to our YouTube channel and help us reach our goal of 1,000 subscribers! Every new subscriber helps us grow the Building Leadership Community and bring more conversations like this to more people

It can be lonely at the top, but it doesn't have to be. When you fa...

08/12/2026

If you've built your business through years of good work, referrals, relationships, and reputation, hiring someone to work on your brand can feel like a surprisingly big leap of faith.
You know your business.
You may not know all the terminology agencies, designers, and marketing companies use. And you shouldn't have to become a branding expert just to make a good hiring decision.
Instead, pay attention to something simpler:
Are they genuinely trying to understand what you've built?
Do they ask what's working before deciding what needs to change?
Do they understand why you're considering this investment now?
Can they explain what their recommendations are supposed to help your business accomplish?
And what happens after everything launches and your team actually has to use it?
Those questions can tell you a lot.
I wrote Before You Hire a Branding Agency, Read This as a practical guide for business owners and nonprofit leaders trying to make sense of those decisions.
Whether you're considering a refresh, a rebrand, a new website, or simply know that something about your current brand isn't keeping up with the organization, you don't need to have the solution figured out before asking for help.
🔗 Read the article:
https://thedylanrogers.substack.com/p/before-you-hire-a-branding-agency
🎧 Prefer to listen? Read or listen on the go via the Substack app.
And if another business owner or nonprofit leader comes to mind, please share it with them.

You don’t need to know the language of branding to know when the way your business presents itself no longer reflects the business you’ve built.

07/31/2026

Behind every episode of Building Leadership Community is a dedicated workflow designed to honor our guests and support our listeners.

In this special behind-the-scenes feature, Coach Dora Mendez (host/co-producer) and I (editor/co-producer) explain how we turn single recordings into multi-platform resources—and how you can do the same for your brand or business.

Watch the full behind-the-scenes tour here:

Your voice, your story, and your leadership perspective are unique....

07/22/2026

One of the biggest misconceptions about branding is that every challenge requires a rebrand.

In reality, many organizations don't need a new identity. They need a clearer way to communicate the value they've already built.

In Part 4 of the “When Your Brand No Longer Fits” series, on my weekly newsletter “Brand Wayfinder ”, We explore the difference between a brand refresh and a strategic rebrand, and why the right answer almost always begins with understanding the organization before changing the brand.

If you've ever wondered whether your organization has outgrown the way it's presenting itself, I hope you'll find this perspective useful.

🔗 Read the article here:
https://open.substack.com/pub/thedylanrogers/p/brand-refresh-or-rebrand-how-do-you

Not every organization that outgrows its brand needs to start over. The challenge is knowing what comes next.

06/07/2026

Have you ever finished a highly successful workday only to spend ho...

05/28/2026

Thank You, Stephen Colbert: A Fan's Tribute to Authenticity, Inclusion & Courage

05/27/2026

Sometimes a business doesn’t need more content, more redesigns, or more marketing activity.

Sometimes it simply needs a brand foundation that has grown alongside the organization itself.

One of the most common challenges growing organizations face is realizing that the business has evolved… but the brand structure supporting it hasn’t fully caught up yet.

That can show up as:
• Messaging that feels harder to explain
• Marketing that requires more effort than it should
• A growing disconnect between the quality of the work and how the organization is perceived

In the final part of my 6-part series, I explore the moment when branding becomes less about patching individual pieces and more about building intentional alignment underneath the business.

If that experience feels familiar, I think this one may resonate with you.

Read by clicking on the link below or listen on the go via the Substack app:

And if you know someone navigating a similar stage of growth, feel free to share this with them.

When a business evolves faster than its brand, even good marketing can start to feel harder than it should.

04/29/2026

Most businesses don’t have an effort problem.
They have a clarity problem.

Specifically: positioning.

Trying to appeal to everyone feels like a growth strategy…
but in practice, it makes it harder for the right people to recognize your value.

Over time, that shows up as:
• Messaging that feels stretched
• Marketing that lacks focus
• A brand that isn’t pulling its weight

In Part 2 of this series, I break down the decision most businesses avoid—and why clear positioning is what allows everything else to start working.

If your business has evolved, but your brand hasn’t quite caught up, this will likely resonate.

Read Part 2 here:

Trying to appeal to everyone doesn’t create more opportunity—it makes it harder for the right people to recognize your value.