Feathr

10/07/2026

How does ASAE The Center for Association Leadership fill an annual conference of 5,000+ attendees year after year? Mostly by doing the fundamentals early and consistently.

➡️ They start about 10 months out, which gives them room to test messages and move budget toward what's working.

➡️ They don't ignore people who almost registered. Their general awareness campaigns returned about $60 for every dollar spent, but a campaign aimed specifically at people who visited the registration page and left returned closer to $98.

➡️ They speak to different audiences differently. Planners, stragglers, and executives don't decide the same way, so they don't get the same message.

➡️ They use all of this same audience data to create value for sponsors, which opens up a new source of non-dues revenue.

Thanks to Mike Ross and the team at ASAE for sharing how they use Feathr to bring it all together. Link to full story in the comments 👇

Learn how ASAE runs targeted ads in Feathr to find new attendees, win back past attendees, and give sponsors access to their online audience, adding on a non-dues revenue stream.

10/06/2026

Using AI to write your year-end appeal faster? Good start. But that's only one of the ways AI can help this season. 👀

Join us tomorrow at 2PM ET for a practical webinar on using AI across your whole year-end campaign:

→ Find donors you're not talking to yet
→ Turn one story into a full campaign's worth of emails, posts, and ads
→ Turn ticket buyers into donors
→ Get feedback on your appeal before it goes out

Plus we'll talk about what donor data to keep out of AI tools, and how to make AI actually sound like you.

🗓 Wednesday, Oct 7 · 2PM ET
Save your seat:

Learn how to leverage AI for efficient year-end fundraising. Discover practical prompts and strategies to enhance donor engagement while maintaining your organization's unique voice.

09/29/2026

Nearly a third of annual giving happens in December, and GivingTuesday alone raised $4 billion last year. For nonprofit and arts & culture teams, that's a short window to do a whole lot at once — galas, exhibitions, appeals, all stacked on top of each other.

Join us October 7 at 2PM ET for a practical session on using AI to lighten the load and level up your year-end push. We'll cover live prompts for donor emails, ad copy, and social posts, plus how to use AI to brainstorm fresh campaign ideas and test new approaches.

Save your spot 👇

Learn how to leverage AI for efficient year-end fundraising. Discover practical prompts and strategies to enhance donor engagement while maintaining your organization's unique voice.

09/22/2026

🚨 Happening TOMORROW at 2PM ET

Q4 is crunch time for associations. Join us live for a no-fluff session on proving marketing's ROI to your board, running your final membership push, and locking in sponsors for 2027.

Seats are limited — grab yours now! 👇
https://go.feathr.co/4xC3sU8

09/20/2026

Q4 fundraising season is almost here. We built a free month-by-month calendar to help your team plan now through December — from Giving Tuesday prep to year-end thank-yous.

Grab your copy: https://go.feathr.co/4yOgvTD

09/10/2026

When grant funding got harder to count on, Mid-Fairfield Community Care Center found a new way to reach donors directly online — bringing in $27,000 and 92 new supporters.

Read their story:

Mid-Fairfield Community Care Center successfully expanded its donor base and revenue through digital marketing tools, achieving $27k in donations and 92 new individual supporters.

09/08/2026

GivingTuesday results aren’t built on GivingTuesday.

Before you make the big ask, donors need time to see your organization, connect with your cause, and remember why your work matters.

Join our upcoming webinar, 3 Mistakes to Avoid This GivingTuesday & Year-End, to learn how to:

- Grow awareness before giving season
- Reach new audiences with proven digital tactics
- Re-engage lapsed donors
- Measure whether your campaigns are building momentum

Register here:

Prepare for GivingTuesday and year-end fundraising by learning essential strategies to boost awareness, engage donors, and drive successful campaigns. Save your spot today!

09/04/2026

Your digital audience is valuable. 👀

Jeff Bunkin, Feathr Account Manager, explains how sponsored retargeting can give sponsors more year-round visibility while creating a new revenue opportunity for associations and nonprofits.

Watch Jeff break it down.

08/06/2026

309 pounds lighter. 🌿

During our latest iWings company meeting, the Feathr team traded laptops for litter grabbers and joined Keep Alachua County Beautiful to clean up Hogtown Creek in Gainesville.

Together, we removed 309 pounds of trash from the creek and surrounding area.

Whenever our team gathers in person, we make time to support one of the mission-driven organizations Feathr was built for. We’re grateful to Keep Alachua County Beautiful for organizing the cleanup and to every Feathren who was willing to get a little muddy for a cleaner Gainesville.

07/21/2026

How does ASAE market its Annual Meeting?

In this webinar, the ASAE team is taking us behind the scenes of its event marketing strategy, from the website data used to build audiences to the ads running across the web and social media.

You’ll learn:

👥 How ASAE builds audiences from website activity
📣 Which ads it uses to re-engage potential attendees
⏰ How messaging shifts as the event gets closer
⚙️ What the team automates—and what’s actually worth the effort

Whether your event brings in 500 people or 5,000, you’ll leave with a practical framework for turning more interest into registrations.

Save your spot here:

Discover how ASAE effectively markets its Annual Meeting, using data-driven strategies to re-engage potential attendees and maximize conversions.