06/24/2026
A company emailed me last week asking me to resell their security tools to my clients for a cut of the sale.
My profile says, in plain words, that I sell no tools and take no commissions.
They pitched me anyway.
I'm not annoyed at them. They were doing exactly what the industry trains everyone to do. The working assumption in small-business cybersecurity is that everyone has something to sell, and most of the time that assumption is correct. They had no reason to think I'd be the exception.
I ignored it. Not because selling software is wrong. People build good businesses doing it.
I ignored it because the minute I take a cut of what you buy, I lose the only thing that actually matters to you.
I can't tell you you're overspending. I can't tell you that you don't need the thing.
I can't tell you that the problem you should actually fix has no product attached to it.
The independence isn't a personality trait. It's the product.