09/04/2026
Instagram changed its wordmark for the first time in 10 years, and people definitely noticed.
The new design is cleaner, more structured, and built for the Instagram brand of today. But one tiny letterform sparked a much bigger conversation: does it say Instagram...or Instagzam?
In our latest blog, we’re breaking down what the redesign gets right, where we think it falls short, and what businesses can learn from Instagram’s approach to evolving an established brand.
🔗 Read our take: https://nice-branding.com/instagram-new-wordmark-redesign/