Partnerize

08/31/2026

Margins are tightening, acquisition costs are rising, and customer journeys are becoming harder to track.

But affiliate marketing isn't losing its value—it’s evolving.

After a recent panel discussion with leaders from Expedia Group, GrowthHQ, and Liberty London, one message was clear: the future belongs to brands that focus on profitability, incrementality, and full-funnel growth.

Some of the biggest takeaways:
-More traffic doesn't automatically mean more profit.
-Measuring profit and blended ROAS matters more than ever.
-Different publisher types require different commercial models.
-Transparency, data sharing, and long-term partnerships are becoming critical.
-Full-funnel affiliate strategies will outperform programmes focused solely on last-click conversions.

As AI reshapes discovery and margin pressures continue to intensify, affiliate programmes need to move beyond short-term wins and start building sustainable growth engines.

We've broken down the key insights and practical strategies from the panel in our latest blog.

Read the full article here: https://okt.to/F2gxPL

08/23/2026

The publisher gap is measurable. Across six categories, the average HaloIndex™ is 3.84x, while 1,056 citation gaps were identified.
Can your program measure and reward that influence?
https://okt.to/niNKaj

08/22/2026

Last-click attribution was built for a world where the click was the primary purchase signal. AI-powered search has changed that. Influence can happen before a consumer ever reaches a link.
https://okt.to/Vng536

08/20/2026

Our Partnerize team was out in full force at Affiliate Summit East (ASE), connecting with advertisers, brands, and publishers and diving into the conversations shaping AI-driven discovery and the future of partnership marketing.

From conversations on the show floor to the sessions and ideas shaping the industry, AI was clearly top of mind. The VantagePoint™ team was there to talk about what happens beyond the click—and how brands can close the loop between AI discovery, partner activity, and revenue.

If you didn’t get a chance to chat with us at ASE, catch up on the conversation in our event recap.

Then see how VantagePoint™ helps brands uncover and verify the connections between off-site activity and commercial outcomes. https://okt.to/bfmnA2

08/16/2026

We identified 1,056 citation gaps across six consumer categories, including 47 critical-priority gaps. These point to publisher content and relationships where measurable influence is happening without traditional compensation.
https://okt.to/BtRQVY

The 2026 Zero-Click Commerce Index™ documents the gap between AI-mediated publisher influence and affiliate program measurement across six U.S. consumer categories. It means for advertisers and publishers operating in today’s machine-mediated market.

08/15/2026

Luxury Fashion leads the 2026 Zero-Click Commerce Index™ with a 10.94x HaloIndex™. Consumers research across multiple touchpoints, while AI synthesizes publisher content into answers.
https://okt.to/EbgvkT

08/14/2026

Affiliate marketing is evolving, and it’s no longer just about growing your partner network.

The biggest opportunities today lie in building strategic partnerships that drive incrementality, stronger customer lifetime value, and long-term business value.

Following a recent panel at Partnership Day London with industry experts from Partnerize, Acceleration Partners, Genie Shopping and Visualsoft, we’ve pulled together the key takeaways, including:

• Why Closed User Groups (CUGs) are gaining momentum
• Why CSS has become a strategic acquisition channel
• Why collaboration between affiliate, paid search and retail media teams matters more than ever

If you’re planning your affiliate strategy for the next 18–24 months, these insights are well worth a read.

Read the full blog: https://okt.to/9vTlyH

08/14/2026

3.84x. That’s the average HaloIndex™ across six U.S. consumer categories.
Publisher-driven purchase influence through Google AI Overviews is occurring at nearly 4x the rate traditional measurement registers.
https://okt.to/mu0ogK

The 2026 Zero-Click Commerce Index™ documents the gap between AI-mediated publisher influence and affiliate program measurement across six U.S. consumer categories. It means for advertisers and publishers operating in today’s machine-mediated market.

08/13/2026

A great evening in Sydney!

Last night, we had the absolute pleasure of hosting 30 of our valued clients for the Chelsea FC vs. Women’s A-League match.

A huge thank you to everyone who joined us for a great night out!

08/13/2026

For years, digital marketing has been built around visibility. But in an AI-mediated world, being seen is only the beginning.

The real question is what happens next:

Visibility → Brands become discoverable.
Share of Shortlist™ → Consumers begin considering them.
Measurement → Influence becomes observable.
Verification → Influence becomes defensible.
Governance → Commercial decisions become enforceable.
Compensation → Economic value can be allocated with confidence.

This is the shift from measuring where a brand appears, to understanding the commercial value it creates.

In his latest article, Partnerize CEO Matt Gilbert explores why Share of Shortlist™ could become a defining metric of the AI era — and why visibility alone is no longer enough. Read the full article here: https://okt.to/3s2F6L

The AI era isn't creating a visibility problem. It's exposing a value problem.