Partnerize

10/14/2026

✨ The future of partnership marketing, from Milan

Last week, we were delighted to sponsor and take part in the 5th edition of the Luxury Fashion Affiliate Marketing Aperitivo in Milan, together with Claudia Wünsch Communication.

Hosted at the beautiful Terrazza Regina, the evening brought together leading luxury brands, publishers and partners for conversations around the evolving world of affiliate, partnership and creator marketing.

As part of the event, we were excited to share VantagePoint™, our latest innovation at Partnerize, and explore what the rise of the zero-click economy means for luxury brands.

Today, consumers are increasingly discovering products, engaging with content, and making purchase decisions without ever leaving the platforms and experiences where those journeys begin. In this zero-click economy, understanding influence goes beyond the traditional click — and brands need new ways to identify, measure, and unlock the value of partnerships across the entire customer journey.

A huge thank you to everyone who joined us and helped make the evening such a success. And a special thank you to Claudia Wünsch for partnering with us to bring the event to life, and to Imogen Goodwin for sharing Partnerize’s perspective and presenting VantagePoint™.

Great conversations, inspiring people, and an exciting glimpse into where partnership marketing is heading next. 🥂

Until next time, Milano! 🇮🇹✨

10/13/2026

How do we 10x the industry? That’s the question at the heart of PI LIVE Europe - Festival of Partnerships Leaders’ Panel.

Join industry leaders on the Main Stage as they discuss the opportunities, challenges, and ideas that could shape the future of performance marketing and partnerships.

Where: Main Stage | PI Live
When: Tuesday 20 October | 12:15 pm

Add it to your agenda. 👉 https://okt.to/7DvwIp

Plan Your Festival PI LIVE Europe is built around practical content, meaningful conversations and the people shaping the future of partnership marketing. From inspiring keynotes and expert-led discussions to interactive workshops, roundtables and specialist summits, every session is designed to give...

10/09/2026

When the broader travel market contracted by 12% YoY, standard 'spray and pray' discounting was no longer an option.

Discover how a leading pan-European travel brand partnered with Partnerize to pivot from legacy affiliate tactics to an agile, data-driven partnership model—doubling revenue and surging total bookings by +110%.

Key performance highlights:
+25% Market Share Growth (defying a 12% market drop)
>100% YoY Increase in Affiliate Revenue
+110% Surge in Total Bookings
+100% Volume Growth across Closed User Group (CUG) networks

Read the full case study to see how dynamic payouts, CLO integrations, and automated margin guardrails turn market volatility into market share: https://okt.to/6FQ7mv

10/07/2026

Scaling a global partner program doesn't require managing thousands of inactive links. In fact, a bloated database often hides your true revenue drivers.

See how a premier luxury retailer partnered with Partnerize to execute a radical program audit—reducing its active partner pool by 60% while accelerating Q4 revenue by 38% YoY.

Key highlights:
+38% Q4 Revenue Growth
+41% Average Order Value (AOV)
£9 Target ROAS
100% priority partner migration with zero revenue disruption

Learn how custom commissioning rules and automated governance create a lean, high-margin partnership engine. https://okt.to/U2ri9x

Managing a global partnership program across multiple markets often leads to an unexpected challenge: program noise. Over time, inactive or low-yield accounts accumulate, creating bloated databases that obscure top performers and inflate operational friction.

10/07/2026

🚀 Heading to Pi Live 2026? Let’s connect. The VantagePoint™ & Partnerize team will be at PI Live Europe, and we’d love to meet you.

Meet the team and discover how we’re helping brands and partners navigate the zero-click era of performance marketing and partnership commerce.
· When: 20–21 October 2026
· Where: Stand 8

📩 Book a meeting with the team:
https://okt.to/4Sunox

See you at PI Live!

10/05/2026

What happens when machine-mediated discovery makes upstream influence invisible?

Traditional last-click attribution misses the partner and AI-driven influence that actually drives the sale. In this Partnership Day London conversation, Aneira Henery from loveholidays explores the shift toward economic governance, moving beyond visibility to verify commercial influence and reward it under VPFCS.

Our award-winning work with Loveholidays (Gold for Best Innovation, Silver for Best Technology at the European Affiliate Awards) showcases how brands are turning zero-click discovery into governed, revenue-driving action. Watch the discussion to see how the industry is building the economic infrastructure for machine-mediated commerce. https://okt.to/loQj81

10/02/2026

🏆 The Global Performance Marketing Awards 2026 shortlist is here!

We’re proud to be shortlisted for:
-Most Innovative Technology or Platform - Partnerize & Saatva
-Best AI-Driven Performance Strategy - VantagePoint & loveholidays
-Best Measurement & Incrementality Strategy - Partnerize & VantagePoint
-Partnership Ecosystem Award - Partnerize & VantagePoint
-Performance Marketing Team of the Year - Partnerize
-Transparency & Compliance in Performance Marketing - Partnerize & VantagePoint
-Best Affiliate or Partnership Programme - Partnerize & Dr. Barbara Sturm

A huge congratulations to everyone shortlisted — and we’ll be raising a glass to the industry’s achievements at the GPMA ceremony on 19th October.

📍 See you at PI Live Europe, 19-20–21 October.

10/01/2026

AI search broke traditional attribution, leaving zero-click influence uncredited and unpaid. But visibility is just a signal, and it has no economic value until it becomes verified commercial evidence. As Jeff Thompson explains, marketing teams need standardized governance like the VantagePoint Fractional Compensation Standard(TM) to measure true commercial influence and power AI-influenced compensation.

Are your teams ready to turn AI visibility into verified revenue? Check out the full session here to learn more: https://okt.to/Hw9MUO

09/30/2026

Powerful marketing reflects real life.

Speaking to B&T at Partnerize’s event supporting the Ovarian Cancer Research Foundation (OCRF) at Bondi Icebergs, our APAC VP & GM Vanja Wilson stressed the responsibility brands hold:

"Brands must use the significant power of their platforms to raise awareness and support vital causes."

Read the full B&T piece on why advertising must break outdated stereotypes and drive authentic representation: https://okt.to/SAeDm7

B&T is always happy to head to Icebergs. Even more so when it's for a good cause like this.

09/25/2026

When our industry comes together, real change happens. At Partnerize, we believe in the power of partnerships, community, and using our collective Influence for Good.

This week, we joined forces with the Ovarian Cancer Research Foundation (OCRF) at the iconic Icebergs in Bondi for an unforgettable Frocktober event. Inspired by our very own APAC GM, Vanja Wilson, we set out to combine our network with a deeply personal cause.

We brought together 75 partners, creators, brands, and media leaders to raise critical awareness for ovarian cancer research. Thanks to the incredible generosity of our community, our raffle, and donations, we officially surpassed our goal by raising over $5,000!

This is what happens when reach meets purpose. Let’s keep using our influence to drive change where it matters most.