Vasseur Creative Services

05/05/2026

Working on projects that blend storytelling, legacy, and design is always special, and this one is no different.

I recently had the opportunity to design and build a website for Charlie Epps to support the launch of his new book, The Journey Man.

Charlie’s impact on the game spans decades, including coaching Ángel Cabrera to a win at The Masters Tournament, and earning a place in the Texas Golf Hall of Fame.

The goal for this project was simple: Create a clean, story-driven website that reflects that legacy while making it easy for visitors to engage with and purchase the book.

From wireframing the user journey to designing a conversion-focused layout, every decision was made to balance storytelling with simplicity.

Grateful to Charlie and Judy for the opportunity, and a big thank you to Mark Button for bringing me into the project.

🔗 Full project: https://vasseurcreativeservices.com/2026/05/charlie-epps-website-design/

If you're launching a book, brand, or business and need a website that actually works, I’d love to connect.

11/18/2025

This week I’ll be sharing how I build websites that look great, load fast, and help businesses grow.

If you want to connect with an amazing group of Fort Worth professionals, come visit us on Thursday! Text me for details or guest registration.

This Thursday, BNI Business Success is proud to feature Hallie Vasseur, owner of Vasseur Creative Services and our chapter’s resident web designer.

Hallie has helped many local businesses strengthen their online presence through strategic web design, branding, and creative direction. In her presentation, she’ll share real examples of how intentional design can elevate credibility, improve user experience, and drive results.

If you’d like to meet Hallie and connect with an amazing group of professionals, we invite you to visit!

🗓️ Thursday, November 20
⏰ 8:15–9:30 AM
📍 Fort Worth Botanic Garden

11/04/2025

It was “school picture day” at BNSF Railway! 🎉

Over two sessions, we photographed their HR team and a group of executive leaders — capturing updated headshots that highlight the personality and professionalism behind one of Fort Worth’s largest employers.

Love working with teams who bring great energy to photo day — here’s a peek at some of my favorites!

See more: https://vasseurcreativeservices.com/2025/11/bnsf-headshots/

10/08/2025

✨ Website glow-up for Centrifuge Training LLC 💪🏼

Challenges we focused on:
• Visitors couldn’t quickly find what they needed
• Visual style felt dated and low-contrast
• CTAs weren’t obvious on mobile

What was delivered:
• Simplified navigation + content structure
• Clear, consistent CTAs across key pages
• Editor-friendly backend so the team can update easily
• Real-work photography & videography (not stock)
• Consistent components (cards, buttons, icon set) for a polished feel
• Subtle motion + better spacing to guide the eye

See the before/after and my design notes:
https://vasseurcreativeservices.com/2025/10/centrifuge-training-website-redesign-before-after/

Big thanks to the Centrifuge team for trusting me with the refresh. If your site needs a similar tune-up, let’s chat.

08/25/2025

Client Spotlight: ProCraft Construction

Starting a new company comes with many challenges and building credibility online is one of the biggest. The owner of ProCraft Construction has been in the roofing and construction industry for years, but with a brand-new company, he needed a professional online presence to showcase his services and connect with customers.

The solution: a one-page website design that provides the look and functionality of a multi-page site while remaining efficient and easy to maintain.

Now, ProCraft Construction has a professional digital home where customers can learn, trust, and reach out with confidence.

👉 Explore their new site: procrafttx.com

01/31/2025

Jenkins Roofing has been serving North Texas since 1968, and when they approached me to refresh their brand presence, I was all in!

For this project, Vasseur Creative Services:
✅ Redesigned their website to better showcase their expertise and legacy
✅ Captured new headshots for the entire team
✅ Produced a corporate About Us video to highlight their family-owned story
✅ Created short-form videos for social media engagement

The result? A modern, professional online presence that reflects their decades of excellence.

Check out the full transformation here: https://vasseurcreativeservices.com/2025/01/elevating-jenkins-roofing-a-total-digital-refresh/

01/13/2025

As part of the ongoing renovation at Mira Vista Country Club, I’ve had the privilege of documenting the transformation process through video.

Check out the latest blog post where I share insights into how we’re telling the story of this beautiful renovation and the role that video plays in preserving its legacy for the MV community.

Whether you're a member of Mira Vista or just appreciate great design, the behind-the-scenes footage is a must-see!

🔗 https://vasseurcreativeservices.com/2025/01/documenting-the-transformation-mira-vista-country-clubs-golf-course-renovation/

08/26/2024

At Vasseur Creative Services, our mission is to bring the digital dreams of our clients to life, no matter where they’re starting from. When the Prime Time Band approached us to build their first-ever website, they opted for our Starter Site Package, which includes five essential pages. Here’s a look at how we transformed their online presence from scratch: https://vasseurcreativeservices.com/2024/08/creating-an-online-presence-for-prime-time-band/

05/31/2024

When it comes to product photography, it’s crucial to hire a professional who understands the importance of creating a visual language that aligns with your brand. Vasseur Creative Services excels in this field, and our recent on-site product photography for Edison Wedges is a testament to our expertise and dedication.

Whether you need crisp and professional shots for your e-commerce website, vibrant visuals for your social media campaigns, or eye-catching catalog images, we have you covered.

With our unrivaled attention to detail, understanding of your brand’s vision, consistency, versatility, professionalism, and reliability, we are the perfect choice for capturing the essence of your products.

To learn more about Vasseur Creative Services, please visit

Vasseur Creative Services is the go-to choice for businesses seeking high-quality product photography that leave a lasting impression.

11/27/2023

Here's an additional behind-the-scenes photo comparison showcasing various lighting options during my recent photoshoot with the latest putters from Sacks Parente.