PaperStreet

PaperStreet Improving Law Firm Websites and Marketing Campaigns…One Client at a Time PaperStreet creates new web sites and revitalizes aging ones.

We focus on the legal market, helping lawyers improve their online presence with awesome designs, branding and content. Our services include custom web design, content writing, Pay-Per-Click (PPC) and Search Engine Optimization (SEO).

09/02/2026

25 years of legal marketing experience. Plenty to talk about. 🎙️

That’s what LEXclusive is all about.

We created the podcast to share what we’ve learned, what we’re seeing across the industry, and what law firms should be thinking about as digital marketing continues to evolve.

Our latest episode covers a lot of ground, from AI search, SEO, and advertising to cookies, newsletters, social media, website refreshes, and video. But that’s just one conversation.

Across LEXclusive, we dig into the strategies, trends, challenges, and questions shaping law firm marketing, with practical insight from the people doing the work every day.

Make sure you’re following LEXclusive so you don’t miss what we’re talking about next.

🎧 Follow LEXclusive on Spotify:
https://open.spotify.com/show/13yM5XEKGPaeJRAvRJEnMS?si=7dceda84f1f14362

▶️ Subscribe to PaperStreet on YouTube:
https://youtube.com/?si=o49y3-NDbQMxWcxj

Explore our podcasts:
https://www.paperstreet.com/blog/category/podcast/

25 years is a milestone made up of thousands of smaller milestones.For Ariel, one of those started more than 14 years ag...
08/21/2026

25 years is a milestone made up of thousands of smaller milestones.

For Ariel, one of those started more than 14 years ago when he joined PaperStreet as a university student.

“From a university student to more than 14 years of experience in this field, I am grateful to PaperStreet for helping me grow.”

From learning the field to becoming an experienced developer, Ariel’s journey is part of PaperStreet’s journey, too. We’ve had the privilege of watching his talent grow, and his contributions help shape the work we deliver for our clients every day.

As we look back on 25 years, we’re celebrating the people who have been here for so many of them. Ariel, we’re glad you’re one of them. 💙

Meet Ariel and the people behind PaperStreet:
https://www.paperstreet.com/people/ariel/

Search is evolving, and law firms need to be visible wherever potential clients are looking. As more people turn to Goog...
08/19/2026

Search is evolving, and law firms need to be visible wherever potential clients are looking.

As more people turn to Google’s AI-powered search and platforms like ChatGPT and Gemini for answers, law firms need to think beyond traditional search results.

That’s where AI Marketing and AI SEO come in.

At PaperStreet, we help law firms strengthen their visibility in traditional and AI-powered search with AEO, GEO, authoritative content, reviews, citations, and proven SEO strategies.

The goal is simple: help search engines and AI platforms understand your firm, recognize your authority, and increase your opportunities to appear when potential clients are searching for legal help.

See what AI Marketing and AI SEO can do for your law firm:
👉 https://www.paperstreet.com/internet-marketing/ai-marketing/

Moving your law firm? Don’t let your digital presence get left behind.An office relocation affects more than your physic...
08/13/2026

Moving your law firm? Don’t let your digital presence get left behind.

An office relocation affects more than your physical address. If your website, Google Business Profile, directories, and other online listings are not updated correctly, you risk confusing potential clients and weakening your local SEO.

Our latest blog walks through the key digital updates law firms should make before, during, and after a move, from website contact information and schema to Google Business Profile, legal directories, and social media.

A little planning can help protect your search visibility and make the transition smoother for both clients and search engines.

Read the full checklist:
👉 https://www.paperstreet.com/blog/the-ultimate-law-firm-office-relocation-checklist-how-to-update-your-digital-footprint/

Great law firm website design starts with a great partnership. 🤝Congratulations to Reaves & Lee Attorneys at Law and Av...
08/10/2026

Great law firm website design starts with a great partnership. 🤝

Congratulations to Reaves & Lee Attorneys at Law and Avantech Law on receiving outstanding recognition for their new websites.

🏆 Reaves & Lee
• Lawyerist Best Law Firm Website Award
• DotComm Platinum Award

🏆 Avantech Law
• DotComm Gold Award

It's always rewarding to see our clients recognized for the work we've created together. Thank you for trusting PaperStreet to help bring your vision to life.
Congratulations to both firms on these well-deserved achievements! 🎉

See why PaperStreet's work continues to earn industry recognition and explore more of our award-winning projects:
👉 https://www.paperstreet.com/awards/

AI can automate more than ever. That does not mean it should.New AI tools and tactics promise faster content, effortless...
08/06/2026

AI can automate more than ever. That does not mean it should.

New AI tools and tactics promise faster content, effortless rankings, and automated growth. But successful legal marketing is not built on shortcuts. It requires knowing where AI adds value and where human expertise, strategy, and oversight still matter.

The fundamentals have not disappeared. They are supported by 25 years of data, tested and refined by real people. Strong websites, authoritative content, SEO, paid advertising, social media, and video continue to drive sustainable growth.

In our latest article, we examine seven critical considerations for law firms evaluating AI-powered marketing and explain why proven strategy should come before the latest trend.

Read the full article:
👉 https://www.paperstreet.com/blog/ai-automated-marketing-7-critical-considerations/

👏 "I guess you can say that paid off."When Kyle applied to PaperStreet, he spent an entire day (and night) creating a Fa...
08/04/2026

👏 "I guess you can say that paid off."

When Kyle applied to PaperStreet, he spent an entire day (and night) creating a Facebook replica of our team. More than 11 years later, it's safe to say the effort paid off.

Today, Kyle serves as our Technical Director, helping bring custom law firm websites to life through technical expertise, creative problem-solving, and a passion for building exceptional digital experiences.

As we celebrate 25 years of PaperStreet, we're proud to recognize the talented people who have helped shape our company along the way.

Thank you, Kyle, for more than a decade of innovation, dedication, and everything you do for our team and our clients.

Learn more about Kyle, his role at PaperStreet, and the team behind our work:
https://www.paperstreet.com/people/kyle/

The best agency relationships aren't transactional. They're partnerships.Building trust, creating long-term value, and h...
07/27/2026

The best agency relationships aren't transactional. They're partnerships.

Building trust, creating long-term value, and helping clients grow are what turn agencies into true strategic partners.

Those ideas are the focus of the latest Forbes Agency Council article, “How Agencies Can Position Themselves As Growth Partners For Clients,” featuring insights from agency leaders, including PaperStreet's Pete Boyd.

Read the full article:
👉 https://www.forbes.com/councils/forbesagencycouncil/2026/07/24/how-agencies-can-position-themselves-as-growth-partners-for-clients/

07/20/2026

Getting more client reviews shouldn't be complicated.

As AI continues to reshape Google Search, your firm's online reputation plays an even bigger role in building trust with prospective clients. The challenge isn't knowing reviews matter. It's consistently collecting them.

That's why we're making it easier than ever to strengthen your online reputation.

After a case closes, simply send a review request by text or email. Happy clients are encouraged to share their experience on Google, while clients with concerns can provide private feedback directly to your firm. The result is more opportunities to strengthen your online reputation while gaining valuable insights to help improve the client experience.

For a limited time, take advantage of our Summer Special:

☀️ Reviews Plugin + AttorneyReview.me
☀️ Only $95/month for both
☀️ First month FREE

Start building trust before the first consultation.
https://www.paperstreet.com/reviews-and-testimonials/

07/06/2026

A great law firm website doesn't just represent your firm. It should work for your firm.

Every interaction should build trust, answer questions, and make it easier for prospective clients to take the next step.

We're proud to introduce the new website for Hammerhead Motorcycle Law, thoughtfully designed to reflect the firm's brand and create a seamless online experience.

Explore the project and see what's possible when strategy and web design come together.

👉 https://www.paperstreet.com/blog/reaves-lee-pllc-launches-a-new-law-firm-website-2/

Address

219 SW 17th Street
Fort Lauderdale, FL
33315

Opening Hours

Monday 8am - 7pm
Tuesday 8am - 7pm
Wednesday 8am - 7pm
Thursday 8am - 7pm
Friday 8am - 7pm

Telephone

+19545232181

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