06/05/2026
Does 60% of Google searches really end without a click? 🤔
Not exactly.
A widely cited statistic has been making the rounds in marketing circles, leading many law firms to worry that AI and Google are dramatically reducing website traffic.
In our latest blog, we take a closer look at the data behind the "zero-click" search claim, where the numbers actually come from, and why law firms shouldn't make marketing decisions based on fear or misleading statistics.
Before you panic about losing traffic, read this.
👉 https://www.paperstreet.com/blog/60-of-the-time-it-works-everytime-the-myth-of-google-zero-click-search-results/