Business 411

Business 411 Business 411 gives roofing owners the structure and the team training to build a company that runs without them. Home of Roof Team University.
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The Roofing Leadership Lab is live every other Thursday at 2pm ET. Save your free seat: https://b-411.com/lab

Give your roofing sales team a repeatable way to turn inspections into signed contracts.Join me for "Roofing Sales Manag...
10/23/2026

Give your roofing sales team a repeatable way to turn inspections into signed contracts.

Join me for "Roofing Sales Managers: How to close more retail roofs," a free masterclass for roofing owners and sales managers.

I'll show you how to coach reps through the proposal and price conversation, including where financing fits and how to ask for the sale.

You'll know what to check when a job stalls and what to practice with the rep before their next appointment.

Thursday, October 29 at 2 PM ET. Free, live on Zoom for 90 minutes, including Q&A.

Save your seat. https://go.business411.com/roofing-leadership-lab

10/22/2026

Leadership sets the direction. Management makes it happen.

A lot of roofing business owners want to be great leaders. But leadership alone won't build a high-performing team. You need both.

Leadership is about vision, strategy, and direction. Management is about ex*****on, accountability, and making sure the plan actually gets done. You can't scale a roofing company on motivation alone.

Are you leading your team, managing it, or doing both?

Roofing owners already wear enough hats. At RoofCON, at least one of them can be a good one. 😎Stop by Business 411 at Bo...
10/21/2026

Roofing owners already wear enough hats. At RoofCON, at least one of them can be a good one. 😎

Stop by Business 411 at Booth #1010 and build your own FREE custom trucker hat — pick the hat, pick the patch, and we’ll press it for you.

🎟️ Get your FREE RoofCON ticket here:
https://roofcon.com/business411

Which patch would you put on yours?

RoofCON, Elizabeth Holguin, Diego Dante

Roofing owners and sales managers: learn how to train your reps to close more retail roofs with a sales process the whol...
10/19/2026

Roofing owners and sales managers: learn how to train your reps to close more retail roofs with a sales process the whole team can follow.

Join my free masterclass on October 29 at 2 PM ET.

I'll walk through the retail sale from inspection to signed contract and show you what to coach when deals aren't closing.

Live on Zoom with Q&A.

Save your seat. https://go.business411.com/roofing-leadership-lab-next

10/13/2026

If training a new roofing hire means stopping your own work to explain the basics again, give them a manual they can keep coming back to.

Our roofing training manuals give you material to work through with your team, with a license to print as many copies as you need.

Choose your manual and order online. https://go.business411.com/roofing-training-manuals-sale

You're not supposed to be your own sales manager.At five or six reps, most roofing owners are still jumping on calls to ...
10/08/2026

You're not supposed to be your own sales manager.

At five or six reps, most roofing owners are still jumping on calls to close the big deals.

Still the one everyone looks to when something goes sideways.

The companies that scale past $10M figured out how to make a different shift.

From being the person who sells to being the person who builds a sales organization that sells.

That's what the Roofing Sales Managers Masterclass is about:

✅ How to train sales managers who can coach reps.
✅ How to build processes your team can follow.
✅ How to structure compensation plans, pipeline reviews, and accountability systems.

October 15th, 2 PM ET. Free. Online.

Register now. https://go.business411.com/roofing-leadership-lab?fbclid=fbclid

10/07/2026

We're hosting a free masterclass on Thursday, October 15th at 2 PM ET for roofing business owners and leaders.

It's on Zoom, focused specifically on building sales departments that can scale.

Here's what we're covering:

Building your sales management structure.

How to structure your team so you're not the one managing every rep: what roles you need, when to hire them, and how to divide responsibilities.

Training managers who can coach.

Your best rep doesn't automatically know how to coach others. We're covering the coaching framework that works: how to run one-on-ones, and how to give feedback that changes behavior.

Pipeline management.

Most pipeline reviews waste everyone's time. We'll show you how to run them so they actually move deals forward: what questions to ask, and what metrics matter.

Comp structures.

How to structure base, commission, bonuses, and accelerators so your reps are motivated to do the right things, not just chase volume.

Hiring and onboarding.

How to hire sales managers who can do the job and how to onboard them so they're effective in 90 days.

After the training, we'll open it up for Q&A where you can bring your specific challenges and get answers.

It's completely free but we're keeping this to about 200 people so everyone has a chance to ask questions.

If you're serious about building a sales organization instead of just having a few reps, register now.

Roofing Sales Managers Masterclass. Thursday, October 15th at 2 PM ET.
https://go.business411.com/roofing-leadership-lab-next

Free online masterclass for roofing business owners on how to build sales departments that scale. Train managers who can...
10/05/2026

Free online masterclass for roofing business owners on how to build sales departments that scale. Train managers who can coach, structure comp plans, and run effective pipeline reviews. October 15th, 2 PM ET. Register now.

https://go.business411.com/roofing-leadership-lab-next

Address

7771 W Oakland Park Boulevard
Fort Lauderdale, FL
33351

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