10/14/2026
Livestreaming made “happening now” a full marketing format.
Brands could broadcast events, product launches, interviews, demonstrations, and behind-the-scenes moments directly to an audience.
The live setting created urgency and interaction that edited video could not fully replicate. It also removed the comfort of fixing everything in post, but that unpredictability is part of the appeal.
It never became the default format for every brand, but it found a lasting home in niches built around community, access, and real-time participation.
We’ve got more trends to revisit and at least a few old passwords to recover. Keep following 20 trends for 20 years.