10/16/2026
Amazon update: Seller Assistant is adding more connected workflows.
Amazon describes workflows for ongoing monitoring and routine tasks, with seller-defined guardrails and action logs. Its Selling Partner plugin also brings capabilities into Amazon Quick and, in beta, Claude. The plugin is initially available in beta for sellers in Amazon's US stores.
SDG perspective: define what a workflow may recommend, what requires approval and who reviews the result. Check your account's access and current product terms before relying on a capability.
More automation still needs clear business ownership.
Source: About Amazon • checked October 15, 2026