ProFusion Web Solutions

ProFusion Web Solutions We provide custom websites, SEO, social media, paid marketing, email marketing, and reputation...

We provide custom websites, SEO, social media, paid marketing, email marketing, and reputation management. Our tailored services enhance your online presence and drive business growth, ensuring attractive, functional, and effective marketing solutions.

Thank you, Mike, for the great review! We appreciate you taking the time to share your experience.
10/16/2026

Thank you, Mike, for the great review! We appreciate you taking the time to share your experience.

Retargeting ads convert 2.8x better than cold audiences, and the reason comes down to where someone already is in their ...
10/15/2026

Retargeting ads convert 2.8x better than cold audiences, and the reason comes down to where someone already is in their decision.

A cold audience is seeing your business for the first time, so the ad has to do a lot of work: catch attention, build trust, and explain the offer all at once. A retargeting audience has already visited your website, viewed a product, or engaged with your brand in some way, so the ad just has to remind them and give them a reason to come back.

That's why a balanced ad strategy usually includes both: cold ads to bring new people in, and retargeting to catch the ones who were close to taking action but didn't quite finish.

Head to our website to learn more and request an estimate.
https://profusionwebsolutions.com/request-an-estimate/

The businesses winning on Meta right now are investing in creative, not audience micromanagement.That's because advertis...
10/14/2026

The businesses winning on Meta right now are investing in creative, not audience micromanagement.

That's because advertisers have less control over who sees their ads than they used to. Meta's Advantage+ system now treats interests and custom audiences as a starting suggestion rather than a hard rule, location and age are the only real constraints left, and the algorithm leans on the ad creative itself to help decide who it shows the ad to. In practice, that means two businesses can run the same budget toward the same offer and get very different results based purely on their creative.

The upside is that this rewards the things a lot of small businesses are already good at: real photography, honest messaging, and video that doesn't look like a stock ad. Instead of fine-tuning audience settings, the better use of time now is testing more creative variety.

Head to our website to learn more and request an estimate.
https://profusionwebsolutions.com/request-an-estimate/

Meta changed how ad targeting works this year, and a lot of accounts are still running strategies built for the old syst...
10/13/2026

Meta changed how ad targeting works this year, and a lot of accounts are still running strategies built for the old system.

Swipe through to see what changed and why creative matters more than ever.

Head to our website to learn more and request an estimate.
https://profusionwebsolutions.com/request-an-estimate/

If you've tried to set up a Facebook ad recently and couldn't find your usual interest targeting options, you're not ima...
10/12/2026

If you've tried to set up a Facebook ad recently and couldn't find your usual interest targeting options, you're not imagining things.

Earlier this year, Meta merged or removed a lot of the detailed interest categories advertisers used to build audiences around, things like specific hobbies, brands, or niche behaviors. Location and age are now the only hard targeting rules. Everything else, including interests, is treated more like a suggestion the algorithm can expand past if it thinks a different audience will perform better.

In practice, that means the algorithm is doing more of the audience-building work, and your ad creative is doing more of the targeting. The images, video, and messaging you use now play a bigger role in who actually sees your ad.

Head to our website to learn more and request an estimate.
https://profusionwebsolutions.com/request-an-estimate/

10/10/2026

Have you checked your GBP details lately? 🤔 Now’s a great time to go take a little looksy and make sure your details are correct. Not sure what the heck we’re talking about? Send a DM. Glad to walk you through it.

Digital marketing didn't slow down this summer. A few changes worth knowing about: Google Search Console added a new AI ...
10/09/2026

Digital marketing didn't slow down this summer. A few changes worth knowing about: Google Search Console added a new AI report showing how your content shows up in AI Overviews, Nextdoor launched a new tool letting home service businesses respond to nearby recommendation requests, and Google Business Profile tightened its rules around duplicate listing names and review replies.

We broke down what each of these actually means for small business owners, and what's worth acting on, in our latest post, "What Changed in Digital Marketing in August 2026." Head to our blog to read the full breakdown.
https://profusionwebsolutions.com/5-digital-marketing-changes-small-business-owners-need-to-know-september-2026/

Over 95% of the internet's top home pages fail basic accessibility checks, according to the WebAIM Million, an annual au...
10/08/2026

Over 95% of the internet's top home pages fail basic accessibility checks, according to the WebAIM Million, an annual audit of the top 1 million websites.

The most common issues are surprisingly ordinary: low color contrast, images without alt text, and form fields without clear labels. None of it requires a total rebuild to fix, but it does require someone checking for it.

We help clients make their websites more accessible as part of our process. Head to our website to learn more and request an estimate.
https://profusionwebsolutions.com/

An accessible website ranks better, converts better, and reaches more people, and it's not a coincidence.Search engines ...
10/07/2026

An accessible website ranks better, converts better, and reaches more people, and it's not a coincidence.

Search engines rely on a lot of the same signals that make a site usable for assistive technology: clear headings, descriptive alt text, logical structure. Clean up your site for accessibility and you're often cleaning it up for SEO and usability at the same time, which means more visitors can find you, use your site, and actually convert.

Head to our website to learn more and request an estimate.
https://profusionwebsolutions.com/

Small changes, real impact. Swipe through a few accessibility fixes you can make on your website this week.Head to our w...
10/06/2026

Small changes, real impact. Swipe through a few accessibility fixes you can make on your website this week.

Head to our website to learn more and request an estimate.
profusionwebsolutions.com

Address

P. O. Box 747
Ferndale, WA
98248

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 9am - 5pm

Telephone

+13607388188

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