Element 99 Marketing

06/06/2026

We just published a new article on the Element 99 Blog. Read the full post, " Crisis Communication: Why Organizations Need a Plan Before a Crisis Occurs" on our website now.

Disclaimer: This article is provided for informational and educational purposes only. The topics discussed are intended to help organizations better

04/12/2026

It's always great to contribute to publications that are so valuable to business owners. Thanks to the folks over at RVDA for choosing to publish a recent article by our own Lucas T. Pate. Go read the March issue of RV Executive Today and flip to page 26 to read "Convenience vs. Clarity: What RV Dealers Should Really Know About Bundled Advertising Services"

Convenience vs. Clarity: What RV Dealers Should Really Know About Bundled Advertising Services by Lucas T. Pate, CEO of Element 99

04/11/2026

This is exactly why dealerships who have shady pricing practices should be worried. Our team has been saying it for years - the day will come when this “bait-and-switch” pricing game that MANNNNYY dealerships play is going to get them into serious trouble. In this case $75 Million worth of trouble. Regulators might not catch you today, but they will some day. If this happens enough - dealership commercial insurers are definitely going to start denying claims too.

The Federal Trade Commission and Maryland Attorney General today announced Lindsay Automotive Group and its executives will return money to resolve allegations that they deceived consumers for year

04/08/2026

Great marketing starts with great service. At Element 99 Marketing, our goal is simple, make life easier for the small business owners we work with. Clear communication, fast support, and a team that actually listens. When your digital world feels lighter, you have more time to focus on what really matters: running your business with confidence.

04/01/2026

SEO builds long-term visibility.
Paid ads create immediate visibility.
Most businesses need the right mix at the right time.

If you want fast traffic → ads work.
If you want lasting authority → SEO works.

When used together, they support each other and grow your reach faster.

03/25/2026

You can’t fix what you can’t see.

Conversion tracking shows which pages, ads, and actions move people forward, and which ones make them leave.

Analytics help you understand behavior, correct drop-offs, and invest your budget where it actually performs. Data isn’t about numbers; it’s about making smarter decisions with confidence.

03/18/2026

A website can look beautiful and still fail your business.
Most small businesses lose leads because of slow load times, confusing layouts, weak CTAs, or pages that don’t guide visitors anywhere.

A high-performing website is simple:
✔ Fast
✔ Clear
✔ Easy to navigate
✔ Built to convert

When your site works with your customer, not against them, you turn clicks into real clients.

03/11/2026

People rarely buy on their first visit. They move through a journey, awareness, interest, consideration, and decision.

If any step is unclear, missing, or overwhelming, users drop off.
Understanding the Buyer Journey helps you build content, pages, and offers that guide people naturally toward becoming customers.

03/04/2026

Small and mid-sized businesses deserve the same level of strategy and clarity as big companies, but without the big-agency confusion.

Element 99 helps you get found, trusted, and chosen through websites, search, ads, and data-driven systems built for real results. Simple communication, honest guidance, and long-term partnership, that’s the Element 99 way.

02/25/2026

When it comes to hiring a web designer, not all proposals are created equal. A strong proposal doesn’t just list deliverables, it gives you a clear roadmap of how your website will come to life, from planning to launch. It shows the strategy behind the design, outlines timelines, and sets expectations for success. Understanding what a good proposal looks like can save you time, money, and headaches down the road.