08/25/2026
Your website may serve several different audiences—and each one may come to it with a completely different goal.
An engineer might want technical details. A procurement team may be looking for capabilities and certifications. A decision-maker may want to see experience and results.
Trying to speak to everyone with the same message can make your website harder for everyone to use.
The key is to make sure each audience can quickly find the information that matters to them.
Check out this week's Tuesday Tip for ways to create a better experience for multiple audiences.