09/01/2026
Getting Asked to Reverify Your LSA? You're Not Alone. 🥸
Google is now syncing your business name, address and location type straight from your verified Google Business Profile into Local Services Ads. It starts rolling out over the next two weeks.
If the two match, you're fine. If they dont, GBP overwrites LSA.
And if the change is big enough, Google may ask you to reverify - which means 7 days to get your business registration or license uploaded into the LSA verification portal. Google will publish the list of accounts needing review in the next week or two.
So check your GBP against your LSA now, and make sure you know where your license and registration paperwork lives. Going forward, every name and address change happens in GBP, not in LSA.
Screening and verification process: https://support.google.com/localservices/answer/6226575
Managing business details between GBP and LSA: https://support.google.com/localservices/answer/15683105