08/25/2026
If I were branding 10 completely different businesses, would I give them all the same color palette?
Absolutely not. 😂
A beauty brand, a real estate business, a photographer, and a downtown coffee shop are speaking to completely different people — so their branding, color palette, typography, and visual identity should reflect that.
I gave myself a little branding challenge and created a 4-color palette for 10 different business types based on the vibe I’d want each brand to communicate.
Because choosing brand colors isn’t just about picking four colors that look good together.
It’s about creating a visual identity that feels intentional, connects with your target audience, and makes your business recognizable.
And honestly? Some of these were VERY fun to put together.
Which business type would you want to see me create a palette for next? 👀
Disclaimer: I do not own the photos/images used in this. They are used for inspiration and visual representation only.