Propensity

09/29/2026

No. 2,591 → No. 70.

More than 2,500 spots in one year. Here’s what’s behind Propensity’s growth.

Propensity moved from No. 2,591 to No. 70 on the Inc. 5000 this year, marking our second year in a row on the list.

We’re proud of the ranking, but what’s driving that growth is even more exciting.

Our biggest growth driver? We use Propensity to run our GTM motion.

We use the same platform we built for our customers to understand who’s engaging, spot the signals that matter, activate campaigns, and help sales know where and when to focus.

In other words, we’re not just building a better way to go to market. We’re using it ourselves.

Our latest announcement shares more about the growth behind the ranking and what we’re building toward.

Read the full release: https://www.prnewswire.com/news-releases/propensity-ranks-no-70-on-the-2026-inc-5000-cementing-its-position-among-americas-fastest-growing-companies-302880225.html

/PRNewswire/ -- Propensity, the AI-powered B2B marketing platform helping growth teams turn buyer signals into coordinated action and measurable pipeline,...

09/24/2026

AI is becoming a GTM differentiator for teams that build orchestrated systems with end-to-end journey support.

McKinsey makes this point directly in their report on agentic AI and B2B sales growth:

“When sellers receive fragmented or conflicting signals, the inconsistency flows directly to the customer and erodes trust. Advantage increasingly comes from helping more sellers perform like the best ones, consistently across every interaction.”

That distinction matters. New tools can improve a task, but connected systems can improve the entire GTM engine.

For B2B teams, that means AI needs to support the full path from opportunity identification to account planning, campaign activation, sales context, and post-sale growth.

When teams pull ahead, they are not just adopting AI; they are rewiring GTM around better data, clearer workflows, and measurable outcomes.

That is where AI creates the largest impact.

Read the full McKinsey article here:
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-future-of-b2b-sales-how-growth-champions-rewire-their-playbooks-with-ai

Leading companies use agentic AI in B2B to transform sales workflows, redesign commercial operating models, and create measurable growth.

09/24/2026

Three days at UNBOUND. A lot to bring home.

We came to Boston ready to talk AI-powered GTM, buyer signals, lifecycle marketing, and what it takes to turn strategy into coordinated action.

The conversations made one thing clear: teams are ready to move AI beyond isolated use cases and put it to work across the full GTM motion.

Thank you to everyone who joined Sumner Vanderhoof’s Deep Dives, stopped by Booth 14, shared what they’re working on, or simply came over to say hi.

We’re leaving UNBOUND with new ideas, new conversations, and plenty more to share.

Boston, that was a good one.

See you at The Global ABM Conference in London on November 4th.👋

09/22/2026

The future of GTM will be built around how marketers actually work.

That’s why we’re excited to welcome Kelly Greenwalt as Vice President of Market Strategy at Propensity.

Kelly brings more than 20 years of experience across B2B marketing, marketing operations, demand generation, digital strategy, and martech.

At Propensity, she’ll work across our customers, product team, and GTM organization to bring the marketer’s voice directly into our market strategy and product roadmap.

AI is creating an opportunity to rethink how buyer signals, campaigns, sales action, and measurement work together.

Kelly will help us turn that opportunity into a better, more connected GTM system for marketers.

Welcome to Propensity, Kelly. 💜

Read the announcement: https://www.prnewswire.com/news-releases/propensity-appoints-kelly-greenwalt-as-vice-president-of-market-strategy-to-help-shape-the-future-of-ai-powered-gtm-302873212.html

09/17/2026

Day 2 at UNBOUND 👋

Want a quick look around? We know a guy. 🦄

Come along for a quick walk through UNBOUND as we make our way to the Propensity booth.

Once you get there, see Propensity AI in action and meet the team at Booth 14.

We’d love to hear what you’re seeing and hearing at UNBOUND too.

Come say hi. 👋

hashtag hashtag hashtag hashtag

09/17/2026

UNBOUND, we’re here. 👋

We’re excited to share what we’ve been building around AI-powered GTM and show how teams can turn buyer signals into coordinated action across acquisition, expansion, and retention.

Not sure where to find us?

Come find us at Booth 14 for a live Propensity AI demo, conversations around what’s changing in modern GTM, and to meet the team.

See you on the show floor!

hashtag hashtag hashtag hashtag

09/14/2026

UNBOUND week is here, and Propensity is bringing the playbook for AI-powered GTM. 🚀

If you want to connect your strategy, signals, ex*****on, and measurement into one repeatable revenue system, join our CEO Sumner Vanderhoof’s speaking session at .

Swipe for a preview of the frameworks we’ll explore. 👉

Then, catch us in person. We have two deep-dive sessions and one booth built for action:

🎙️ Build an AI-Driven GTM Engine (Step-by-Step): https://unbound.hubspot.com/sessions/sess-1221
🎙️ From Signals to Pipeline: ABM as a Revenue System: https://unbound.hubspot.com/sessions/sess-1220
📍 Where to find us: Booth 14

Leave with a practical plan to turn buyer signals into coordinated action and grab your seats for the sessions via the links in the comments!

09/09/2026

The martech stack is being reset around AI.

The new goal should not be adding another tool to the stack; it's about enabling better outcomes.

MarTech covers this shift in their piece Martech 2026: AI Drives a Major Industry Reset: flat growth on the surface, but nearly 1,500 tools added and 1,300 removed underneath it.

The stack is not stalling; it’s being consolidated.

Frans Riemersma puts the shift plainly: “This changes the role of the stack. It is no longer about assembling the right tools. It is about enabling the right outcomes.”

That is the important part.

• A buyer signal appears.
• A campaign performs
• A contact engages.
• A sales motion needs context.

Those moments should not live in disconnected systems.

The next generation of martech will be judged by how well it connects data, workflows, activation, and measurement across the full buyer lifecycle.

AI does not need to make the stack bigger; it helps consolidate fragmented tools to help the system work better.

Read the full MarTech article here:
https://martech.org/martech-2026-ai-drives-a-major-industry-reset/

Flat growth masks a deeper shift as AI moves to the center of value creation and forces a rethink of how martech stacks are built.

09/08/2026

The Propensity team is heading to UNBOUND. ✈️

Seven people, three days, talking AI-powered GTM, ABM, buyer signals, lifecycle marketing, and what’s next for modern revenue teams.

Not sure who to grab? We’ve got a cheat sheet for you.

🧠 The Visionary → Sumner Vanderhoof
🎨 The Experience → Carla Vanderhoof
⚙️ The Future → Kelly Greenwalt
📈 The Overview → Matt Temme and Dustin Henderson
🤝 The Customer Journey → Ujala Javaid
🔎 The Demo → Sean Robbins

Click through to meet the team, then come find us at Booth 14.

If you’ll be in Boston too, drop a comment. We’d love to connect.

See you there!

09/03/2026

Most teams are already using AI to move faster across content, research, reporting, and campaign support.

That speed is useful, but faster output does not automatically create commercial value.

TechRadar captures this shift clearly:

“The conversation is now moving from experimentation to ex*****on.”

That is the important part.

AI maturity is no longer about proving that the tool can create something; it’s about embedding AI into the workflows that move GTM forward: identifying opportunities, activating campaigns, supporting sales, and measuring what actually drives revenue.

The teams pulling ahead will not be the ones using AI the most.

They will be the ones using AI inside a connected system built for measurable GTM impact.

Read the full TechRadar article here:
https://www.techradar.com/pro/from-experimentation-to-ex*****on-why-ai-in-b2b-marketing-must-now-prove-commercial-value

Embedding AI to deliver value