09/07/2026
You're not a bagel.
You don't have to be everyone's favorite.
Your business isn't supposed to appeal to every customer, every personality, or every budget.
It just needs to be a great fit for the people you serve best.
Ironically, the more specific you become about who you are, the easier it is for the right people to find you.
And those are the people worth building your business around.