Carly R. Siegle, Designer

Carly R. Siegle, Designer I am a Colorado-based freelance multimedia designer specializing in brand identity and print design.

I also serve the City of Boulder government as their first ever dedicated Graphic Designer.

Has your small business been impacted by recent events? Do you need help with branding and marketing materials, but are ...
01/13/2021

Has your small business been impacted by recent events? Do you need help with branding and marketing materials, but are having trouble finding the budgetary means to make it work? Applications for my Free Services Program are still open for a few more weeks. Receive a full range of digital, web, and print design services as part of our program at no cost to you. No reviews required, no catch. My mission is simply to extend a helping hand and design happens to be my superpower! My 2020 Free Services Program positively impacted over 30 small, womxn-owned businesses, and I can't wait to see where 2021 takes us. Apply by February 5 for consideration. Eligibility requirements and the official application can be found at the link below. Please reach out with any questions!

https://carlysiegle.com/free-services-program/

My mission this year was to help womxn-owned businesses and brands complete graphic design and marketing projects that k...
12/07/2020

My mission this year was to help womxn-owned businesses and brands complete graphic design and marketing projects that kept them afloat (and, in some cases, grew their audiences). My Free Services Program impacted over 30 brands in 2020. I'm opening applications for 2021's Free Services Program today! However, the number of applicants that will be accepted may be limited (read on to find out why).
For those of you who may not know, I'm fundraising for the ability to establish a physical office space to dedicate more time and space to both free and paid clients in the coming months. As a mom of two girls under age 5, it's becoming increasingly difficult to devote enough attention and resources to multimedia work from the home office. We're almost halfway to the fundraiser goal! If successful, I've created space for 48-50 womxn-owned businesses in the program in 2021. If the fundraiser is not successful, however, about 5-10 applicants will be accepted.
Services offered include a full range of web, digital, and print graphic design and marketing. To view more about the program, apply online, see my work, and more, visit me at: www.carlysiegle.com

As a small business owner myself, I understand that professional graphic design and marketing services may not be within...
12/01/2020

As a small business owner myself, I understand that professional graphic design and marketing services may not be within budget for every business. That's why I created The Brand Book: Your Complete DIY Brand Guide. For a limited time, you can download your full copy of the Brand Book for 20% off. A free preview is available for download along with more information about my services, my previous work, and more at the link below (also shown in post). Wishing you the best for you and your business as we transition into 2021!
www.carlysiegle.com

It's here! The Brand Book: Your Guide to a DIY Brand Audit and Revamp is now available for purchase/download at the link...
08/31/2020

It's here! The Brand Book: Your Guide to a DIY Brand Audit and Revamp is now available for purchase/download at the link below. Users can see a free preview of the book before purchasing at the link as well. Learn about basic design principles, typography, logo design and brand identity, website design, CMS platforms, SEO, and other web design/content concepts, social media strategy, engagement, and content, freelancing tips, getting started on Upwork, and more! This guide combines takeaways from my formal design education and nearly ten years of professional experience developing a variety of deliverables for a range of business types, sizes, and target audiences- from smaller individual-owned businesses and startups to larger and/or multinational corporations like ODSC, hospitals, and schools. Even if your brand is already established, this guide will prove a valuable resource for examining strengths and weaknesses in your branding and communications so you can better evaluate your presence and position. Message me for a 15% off code that can only be used once per person on your copy of The Brand Book!

www.carlysiegle.com/product/the-brand-book

What is a CMS? Why should you use one and which one is right for your specific needs? The Brand Book, releasing Monday, ...
08/11/2020

What is a CMS? Why should you use one and which one is right for your specific needs? The Brand Book, releasing Monday, August 31, covers the most commonly used CMS platforms, comparing and contrasting as well as listing pros and cons for each. Learn about investment required for maintaining websites on each platform to identify what's right for your budget. In addition to providing detailed guidelines for selecting a CMS and even listing favorite Wordpress plugins for various purposes, this comprehensive guide to a DIY Brand Audit & Revamp takes you through basic design principles like color theory, color psychology, typography, spacing, and layout, outlines important logo and brand identity information, and delves into the world of social media, before finishing off with general tips for freelancers, those who work for themselves, and those interested in getting started providing services on Upwork. Want to be the first to know when the Brand Book is released and get early access to the free sample of this guide? Let me know and I’ll add you to the list!

Until further notice, all logo and brand design packages will be offered to BIPOC-owned businesses at 50% off regular pr...
07/21/2020

Until further notice, all logo and brand design packages will be offered to BIPOC-owned businesses at 50% off regular price. I'm using all the tools we can to empower and uplift those around me, and this is one giant step in the right direction. Schedule your initial consultation with me at www.carlysiegle.com!

Behind the logo creation of this beauty I had the pleasure of illustrating for Lipstick & Scissors Artistry recently. Al...
07/16/2020

Behind the logo creation of this beauty I had the pleasure of illustrating for Lipstick & Scissors Artistry recently. All of my logo projects begin with a Creative Brief that contains several questions, responses from which help guide me in the creation of on-brand logo concepts. (Photos show other concepts that were in the running.) Once the design of your dreams is finalized, I create a brand guidelines sheet (last photo) for you to either build upon with a full Brand Style Guide, or simply keep to refer to when creating and coordinating content moving forward. Best of all, you receive the editable version(s) of your final logo design choice, should you need to send it to another designer or pro moving forward. Looking to polish your brand identity or starting from the ground up? I'd love to help! Schedule a free brand design consultation now by contacting me or visiting www.carlysiegle.com 😊

Do you know what pillar posting is in terms of blogging and SEO? Are you incorporating this practice into your blogging ...
07/15/2020

Do you know what pillar posting is in terms of blogging and SEO? Are you incorporating this practice into your blogging strategy? Learn more about pillar posting and other ways to maximize your blog's SEO potential with my comprehensive DIY Brand Audit and Revamp guide, The Brand Book. Launching soon. Keep an eye out at www.carlysiegle.com 👀

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Erie, CO
80516

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