Vala Marketing

Home
United States
Elkhart, IN
Vala Marketing

A dedicated team of creatives specializing in tabletop and roleplaying games, fandoms, and collectibles.

We provide fully managed marketing services to become or supplement your in-house marketing team. Full Spectrum, Award winning Marketing Agency serving over 200 clients in the Northern Indiana area and growing rapidly. Specializing in Social Media, Creative Solutions, Design, and Development

06/10/2026

🤑 👏 🎲 It's been a busy few weeks at Vala as we launched multiple campaigns on both BackerKit and Kickstarter! Not to mention the announce of BARBARIC: The Board Game, and did you catch that little teaser about Vala Foundry 👀

🐉 Dragon Ball Z: The Board Game Saga - Everyone on the team is feeling the nostalgia on this one! Day one of the campaign saw almost $100k!

🐭 Mouseborn RPG - A first time project for this client, is also currently just shy of $100k in it's first week!

💼 Satchel Games - Our very own Anthony created and launched this project last week and has hit over 300% of the funding goal!

Besides these projects, we have multiple crowdfunds ending soon, and even more on the table to be launched soon. Very proud of our team right now!

06/09/2026

Vala Foundry, Vala Marketing's new Board Game imprint, is bringing a hit Vault Comics series to tabletop with BARBARIC: The Board Game. Coming to Gamefound this autumn!

Vala was in the right place at the right time with the right idea,” said Vault CEO, Damian Wassel. “They approached us months ago when a Netflix series was still just wishful thinking, with a compelling vision for a Barbaric miniatures game that Vault, Mike Moreci, and Nathan just couldn’t say ‘no’ to. We’ve always wanted to see Barbaric find its way to the table top, and I know fans are going to love Vala’s horde-battler approach.”

"Board games have become one of the most powerful ways to deepen fans' relationship with worlds they love, and Barbaric gives us everything we need to build something truly special and unique. Our partnership with Vault is exactly the kind of project Vala Foundry was built for," said Grant Mielke, CEO, Vala Marketing

Previous collaborations between Vault and Vala have achieved massive success. Dungeon Crawler Carl: Crocodile raised $2,915,277 from 30,754 backers, becoming the most funded comic ever on BackerKit. The Primal Hunter: Deluxe Collector's Box Set funded in under a minute and surpassed $1.25 million, rocketing Zogarth to the most 2nd most funded LitRPG Author ever.

Learn more in the comments!

06/04/2026

Grant, Chy, and Jaron joined a recent Vala Gaming Club session! Check your nuts 🥜

06/02/2026

🥳 👏 🃏 👀 So very pleased to announce that Anthony's Kickstarter project from his company, Satchel Games, is live now!

If you've worked with Vala Marketing in the recent past, it's very likely you've met or seen Anthony. He is so very passionate about the work we do in the tabletop gaming industry, and he brings so much knowledge to the projects we work on. He's inspirational to us all, and makes an impact on every project he touches.

If you have a few minutes, check out this project. Scroll through the story page. Answer the poll on the "Live Now" update. It's absolutely worth a look and a pledge if you love cute, portable card games.

Good luck, Anthony!

05/27/2026

🤩 🍃 Today is a GREAT DAY! We are incredibly pleased to announce that Vala Marketing is becoming an official BackerKit Partner! 🫨🫨🫨

We do more than just help creators run ads. Vala can handle the entire campaign, including building pre-launch reservation funnels, warming up communities, running paid media in real time, and driving late backer acquisition through the pledge manager.

Every engagement is end-to-end, and the results speak for themselves. We can't wait to help more creators see their projects fully realized through this partnership!

05/22/2026

📸 Brit and Rachel were recently on-site with Norco capturing behind-the-scenes content designed to give people a real look at the role Norco is hiring for before candidates ever apply. Rachel snagged this super cute photo during their content gather!

Every day is different here at Vala. One minute we're getting product photography for crowdfund pages, the next we're on site getting lifestyle shots of people in action for local promotion!

05/20/2026

🤩 👏 We had another great Kickstarter launch yesterday with Demonheart: The Vile Codex for Daggerheart! This one has been a ride to navigate, as it's content warning and NSFW images had the team jumping through hoops to get approvals on Kickstarter. Despite that, we had a successful launch that funded the project in 5 minutes.

Working with Dream Realm Storytellers has been a breeze! We love them and their work so much! Check out this project if you get a chance!

05/19/2026

🌑 Another project we’ve been helping bring to life with our friends at World's Largest RPGs is now LIVE on BackerKit!

Nightbane is a classic urban fantasy horror RPG from Palladium Books Inc., and this campaign brings the full line to:
🎧 Professionally narrated audiobooks
📘 First-ever hardcover editions for several of the books
🎲 Exclusive collector items

Excited to see this one out in the world!

05/17/2026

🤩 🏠️ 💼 Happy Work-From-Home Day! Decided to do something fun and share the workspaces/offices that Vala employees participating in this post get their hustle on from. Only they are all mixed up, so you'll have to guess who's office is who's.

Take a screenshot of one or all of these images, click edit on the image in your phone, and use the pencil or highlighter tool to draw a line from the face to the office you think is theirs. Then upload your guesses into the comments! If you get them right, you'll get a major kudos and shout out from us!
..realizing we need some updated pictures (Rocky) 😆

05/13/2026

Vala Marketing announced today the acquisition of Action Fiction, an independent tabletop game studio. The acquisition is accompanied by a broader restructuring of Vala’s publishing operations: QuasiReal Publishing, previously an independent entity under common ownership, has been formally consolidated as Vala’s dedicated tabletop RPG publishing division, and Vala Foundry has been established as a new board game publishing imprint.

The consolidation positions Vala Marketing, the marketing company behind the recent $10M crowdfunding campaign, Dungeon Crawler Carl RPG, as a fully vertically integrated operation across all aspects of game development, design, and marketing, able to provide a full spectrum of turnkey services for its clients and their licensors, from total game concepting and design through to retail.

Link in comments.

Address

205 S. Main Street
Elkhart, IN
46516

Website

http://valamarketing.com/

Alerts

Be the first to know and let us send you an email when Vala Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Vala Marketing: