E-Marketing Associates

05/04/2026

Best Practices for Responding to Reviews

Aside from major review sites, hoteliers should be monitoring reviews left on their social channels. Here is some advice from Google on how to handle responses.

04/27/2026

How Hotels Can Provide Better Social Customer Service

Here are a few easy ways that hotels can provide better social customer service immediately. Implement these and see guest satisfaction skyrocket.

04/20/2026

A good-looking website doesn’t guarantee leads. Learn why your website may not be generating inquiries and how small businesses can fix it.

04/13/2026

Marketing Your Hotel Now

Having knowledge of where potential guests are along the booking path & which resources they use to book can be key to driving direct bookings.

04/06/2026

A New Perspective on OTAs & Metasearch Engines

Today, travelers are much savvier when it comes to finding the best airline & hotel deals. As the online world has evolved, so has the modern-day traveler.

03/30/2026

The Family Traveler of 2015

Here are a few trends of family travelers that will help hoteliers better market their “WOW Factor” and make their hotel the ultimate family-friendly getaway.

03/23/2026

5 Hospitality Blogs Every Hotelier Should Be Reading

To help you, hoteliers, out, I’ve compiled a list of five hospitality blogs to read to keep up with your guests. Find out what they are here.

03/16/2026

Do You Know The Power of Hashtags?

Although hashtags are standard for social media users, hoteliers should be catching onto this trend if they have not already.

03/09/2026

The Fight Against the OTAs starts at Check-In

With only two major players left in the OTA space, Expedia and Priceline can make and play by their own rules. Find out what you can do to combat that.

03/02/2026

Using Header Tags For SEO

Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.

01/19/2026

Social Media Post Engagement Ideas That Work

Since social media is constantly evolving, you need to come up with a content strategy. Here are some engagement post ideas for social media to get you started.