09/30/2026
Earning visibility in search results requires a new skillset and method of measuring success than it did two years ago, even six months ago. The infusion of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) into the world of Search Engine Optimization (SEO) brings us to our new reality of "zero-click search.”
A zero-click search is a search query where the user gets their answer directly at the top of the Search Engine Results Page (SERP) from the AI summary. Therefore, removing the need to click on an external website link.
Even when using traditional search vs various forms of AI, you can't fully avoid Google AI overview providing answers above the rest of the content found on the SERP. So...if you can't rely on website metrics for the full picture, how do you know that SEO, AEO or GEO strategies are working, and what do you do?
Adapt. There are a mix of methods we employ to prove progress and show opportunities when it comes to our SEO, AEO and GEO services to help your content be found “above the fold". Search marketing is a dance and the steps keep changing. Let us know when you're ready to optimize your brand for the future.