09/30/2026
Is your lead provider helping you scale, or keeping you stuck at one deal a month? 👀
Before buying more leads, check these numbers:
📞 Contact rate: How many sellers are you actually reaching?
📝 Leads per contract: How many leads does it take to get a signed contract?
💰 Cost per contract: What are you spending to secure that contract?
📈 Capacity: Can your provider deliver more volume when you’re ready to grow?
Track inbound and cold-call leads separately.
Different sources, markets, and follow-up processes affect your results.
And give yourself enough data to judge performance.
A handful of leads won’t tell the whole story.
Save this before evaluating your next lead provider, and follow for more wholesaling breakdowns.