07/22/2026
Atlassian’s August 17 announcement isn't just another terms update. Have you read what it actually says?
Effective August 17, 2026, Atlassian's updated cloud terms allow customer metadata and in-app data to be used to improve apps and AI for all customers. That includes Confluence page content and Jira issue titles, descriptions, and comments.
For many organizations, the first question is, How do we opt out? That's important. But it's only half the conversation.
Our latest blog breaks down:
* What's changing on August 17
* What counts as metadata vs. in-app data
* How to opt out
* Why de-identified doesn't always mean non-sensitive
* What opting out doesn't solve , and the governance questions every IT leader should consider
When it comes to protecting sensitive service desk data, the devil is in the details. Before August 17, it's worth taking a closer look.
Read the full breakdown.
Atlassian's updated terms let it use Jira and Confluence content to improve AI starting Aug 17, 2026 — opt-out, not opt-in. What's in scope, how to opt out, and what the toggle doesn't solve.