Coffman Media

Coffman Media Digital Signage & Communication Coffman Media ensures seamless, scalable integration and maximum RRR.

Coffman Media – based in Dublin, OH - uses multiple connection platforms to create custom digital communication solutions within healthcare, financial, corporate/training, and education markets. Building on over 11 years experience in the industry and having Certified Digital Signage Experts on staff, Coffman Media offers a highly flexible product suite to help clients enhance their communication

, productivity and revenue. (Return on Investment, Return on Objective and Return on Experience)

SERVICES:

Site Analysis Surveys
System Management / Monitoring
Quarterly Solution Surveys
Project Rollout
National Installation
Content Development / Management
First or Second Tier Support
Multiple Connection Platforms

INDUSTRIES:

Healthcare
Financial
Corporate
Training
Education
Retail

12/23/2025

The largest ever study on the impact of in-store digital signage was recently published in the Journal of Marketing.

Researchers working at both Vrije Universiteit Amsterdam (VU Amsterdam) and Babson College analyzed data spanning 237 advertising campaigns and 30 million shoppers.

One of the most interesting facts uncovered in the study is that digital signage not only affects point-of-sale purchases, it also “stimulates incremental consumption for a brand beyond featured products at the checkout counter.”

What does that mean? It means shoppers who see in-store digital ads are more inclined to purchase the brand’s other products during the same trip.

What’s worth noting, though, is that this effect tends to work for new and low-priced products, as opposed to high-ticket items.

12/16/2025

Where you position your digital signage can be just as important as what you display.

This is something that we’ve talked about in the past, but this statistic really stuck out to us because we’ve seen this situation so many times before.

Crowding too many displays in one area can create confusion and distract people, also known as “information overload.”

In fast-paced retail environments, visual clutter and competing visual elements can create feelings of confusion and anxiety, causing people to ignore what otherwise might be an impactful message.

How do you avoid this issue? First thing is to space out displays.

But beyond that, remember to limit text to keep screens from getting cluttered and use white space to keep content easy to read.

Last month, we talked about how placing signage too close to an actual promotional item decreased the chances of it boosting sales, instead of increasing them.

If you’re struggling with the details of your digital signage, the Coffman Media team is here to help.

The holidays are here! We've compiled three ways that you can maximize the impact of your digital signage during the hol...
12/09/2025

The holidays are here! We've compiled three ways that you can maximize the impact of your digital signage during the holidays to stoke your creativity!

QSRs chains are aware that digital signage can improve drive-thru performance, but are they all optimized for performanc...
12/02/2025

QSRs chains are aware that digital signage can improve drive-thru performance, but are they all optimized for performance?

Not always! There are some important things that people tend to overlook when installing drive-thru digital signage or planning content.

💁Make it eye-catching
High-contrast visuals are more eye-catching and make it easier for customers to find what they want and order quickly. Overly complicated menu choices or weak typography can make that even harder.

💁Guide customers with visual cues
How have you segmented your Drive-thru menu? Are seasonal or promotional items getting the real estate that you feel they deserve? Use motion graphics to call attention to important sections and make sure that important information is getting found.

💁Embrace personalization: QR codes are now an important part of the drive-thru experience, as they’re a convenient way for customers to unlock loyalty rewards.

For forward-thinking companies, you can deploy AI cameras to identify types of cars, like minivans or sports cars, and offer targeted recommendations.

Address

5995 Wilcox Place
Dublin, OH
43016

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(614) 389-3456

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