10/16/2026
The U.S. grocery customer is changing—and the numbers make it difficult to call multicultural retail niche.
Hispanic consumers now represent roughly 19% of the U.S. population but drive about 23% of retail’s dollar growth, with an estimated $2.7 trillion in spending power.
In markets such as Florida, Texas and California, that isn’t a specialty strategy. It’s part of understanding the market you’re already serving. Serving a community well starts with knowing it well.