08/14/2026
Ok guys, I've seen the jokes. I've made the jokes. We've been poking fun at the AI flyers and social media posts, but have you thought about your emails?
I've read a few emails lately where everything was right. The wording. The perfectly complete response. All the right ingredients. EXCEPT I couldn't find the person in it. And frankly, it can read as borderline dismissive.
In a relationship-based industry (and aren't they all?), I think that matters.
Use AI. I certainly do! It helps remove the oh-FFS-attitude. But when it's finished helping, ADD SOME HUMAN BACK IN! Please.
(Otherwise, you're underseasoning a perfectly good recipe.)
PS: My husband made this cake. I just took the picture! No filters! 😂