Backtalk Detroit

Backtalk Detroit Brand + Marketing Studio that talks back

Brand development, web design, digital marketing + content creation for The Flavor Profiles.Michelle Kobernick didn’t bu...
01/29/2026

Brand development, web design, digital marketing + content creation for The Flavor Profiles.

Michelle Kobernick didn’t build this platform to judge food.

She built it to understand it.

lives at the intersection of food, culture, craft, and place. It shifts the conversation away from reviews and toward people, process, and context. The stories behind what we cook, serve, and share.

We worked with Michelle from day one to build the brand, digital ecosystem, and strategy from the ground up. The goal was never just aesthetics. It was creating a foundation strong enough to hold nuance, lived experience, and long-term vision.

Watching it grow into a platform rooted in trust and real connection within the food community has been the best part.

This is what world-building looks like when strategy leads and storytelling becomes advocacy, not commentary.

Brand development + a custom WordPress build in collaboration with  for  ✨Gigi, a designer herself, came in knowing exac...
11/18/2025

Brand development + a custom WordPress build in collaboration with for ✨

Gigi, a designer herself, came in knowing exactly what she wanted: brand development + positioning that set her up as the go-to for Michigan’s historic homes. Her site breaks away from the same ol’ real estate template everyone uses and feels personal, fun, and fully her.

Full case study now live on our site. Link in bio. 🫶

Brand development, photoshoot, web design + development, and digital marketing for  🏓⛳️🍕
11/06/2025

Brand development, photoshoot, web design + development, and digital marketing for 🏓⛳️🍕

Detroit’s got range. 🍹 is changing how Detroit drinks… Bringing the same energy, creativity, and connection to the NA sp...
10/20/2025

Detroit’s got range. 🍹

is changing how Detroit drinks… Bringing the same energy, creativity, and connection to the NA space that makes this city what it is.

We worked with .i.am to build her brand foundation and visual identity so Mockery could show up online with the same confidence and personality she brings in person.

A digital home as purposeful as the work it represents. ✨For .n.d.studio an already strong identity translated into a re...
10/07/2025

A digital home as purposeful as the work it represents. ✨

For .n.d.studio an already strong identity translated into a refreshed website, refined collateral, and clear messaging that mirrors the caliber of their work.

Clean, intentional, and built to stand out in the architecture space.

The  Month of Design Closing Party is TONIGHT! 🪩🌙 An immersive night of art, sound, and celebration.We, Backtalk Detroit...
09/27/2025

The Month of Design Closing Party is TONIGHT! 🪩🌙 An immersive night of art, sound, and celebration.

We, Backtalk Detroit, have been so lucky to lend a helping hand in this event’s design, planning + production. SO excited to finally share how all of these amazing collaborators have come together to bring you such a special night 💫

Saturday, 6-9pm @ 6540 St. Antoine St.
✨ Hosted by
✨ Music by +
✨ Performance by
✨ Art Showcases by
✨ Fashion by .dewberry
✨ Florals by

Made possible by + + + + .taphouse + + + .love_experience + + + so many others.

SEE YOU LATER! 🕺🏽

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Detroit, MI

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