02/08/2022
Put a Visual Hierarchy in Place
Where you place things on your website design is extremely important. Humans are visual creatures, and presenting them information in a way they can easily digest is critical in getting their attention and ensuring they retain the data you are presenting them with.
For example, if you place a large video at the top of a page, you can be assured that every user is going to see it. But what if you place a “buy now” link underneath it in a 12-point font? The chance of them never even noticing the link is pretty high. Our eyes follow a certain path when we read, and you want to guide them with well-placed content by leading their eyes in a natural manner.