08/19/2026
More conversions. Same spend. Better efficiency. 📈
July was a strong month for one of our heavy equipment dealer clients.
Through ongoing campaign management, optimization and strategic expansion, we helped drive:
→ 409 conversions - up 45% month over month
→ 4,982 clicks - up 10%
→ 5.01% CTR - up 9%
→ $8.52 cost per conversion - down 28%
→ $0.70 average CPC - down 5%
And the gains weren’t coming from just one campaign.
One Performance Max campaign generated 261 conversions at just $3.61 each, while several newer and more targeted campaigns gained momentum throughout the month.
That’s what effective paid advertising should look like: not simply spending more to generate more activity but continually refining the strategy to produce more results from every advertising dollar.
At Webolutions, we combine paid media strategy, campaign management, optimization and performance analysis to help clients turn advertising investment into measurable growth.
Want to get more from your paid media budget? Let’s talk.