10/14/2026
How do you reach an audience that isn't naturally tuned in to your cause? On a recent RelishTHIS episode, DEI consultant Michael Rolph of New Sincerity shared his approach: open with something they didn't expect – for him, business data on the cost of toxic culture – then deliver the same mission through a door they already care about. It's the move we use in our environmental work: frame climate as natural-space protection for one audience and as an economic argument for another. Same mission, different doorway.