JET Print and Mail

09/04/2026

This Labor Day, we’re celebrating the people who make American manufacturing possible.

After acquiring JET Print and Mail, one of the things we moved quickly to do was unionize our Denver operation.
That decision reflects a belief that goes far beyond printing:

The American worker is the backbone of what makes this country great.

If we want to talk seriously about supporting American manufacturing and buying products made in America, we also have a responsibility to support the people who actually make those products.

That means fair wages. Good working conditions. Respect for skilled trades. And creating careers where people can take pride in the work they do and build a future for their families.

For us, being a union print shop isn't just a label we put on our products. It's part of our stewardship commitment to our employees, our community, and a country that has given our company so much opportunity.

This Labor Day, we're especially grateful for the craftspeople, press operators, bindery teams, mailing professionals, customer service teams, drivers, and everyone else who keeps American manufacturing moving forward.

Made in America should also mean taking care of the Americans who make it.

Happy Labor Day from all of us at JET Print and Mail.

08/28/2026

Proofreading: because “close enough” gets a lot more noticeable at 8 feet tall.

Somewhere between BRONCOS and BRONOCS, a second set of eyes could have saved the day.

It’s a good reminder for anyone producing print, signage, direct mail, or marketing collateral: the bigger the piece, the bigger the typo.

And unlike a social post, you can’t quietly hit “edit” once 10,000 postcards are in the mail.

So yes, we’re the annoying print people who ask you to proof it one more time.

You’re welcome. 😏

Go Broncos. And go spellcheck.

08/27/2026

EDDM or a targeted mailing list?

Think of it this way:
EDDM = “Pretty much everyone in this neighborhood could use what I sell.”
Targeted List = “I need to find these specific people.”

A simple rule:
If most doors on the route could become customers, consider EDDM. If you find yourself saying, “Yes, but only if they are a homeowner… over 55… recently moved… own a business… or meet another specific qualification,” a targeted list is probably the better starting point.

If most doors on the route could become customers, consider EDDM. If you find yourself saying, “Yes, but only if they are a homeowner… over 55… recently moved… own a business… or meet another specific qualification,” a targeted list is probably the better starting point.

EDDM can be a great fit for restaurants, home services, gyms, retail, and other businesses that want broad neighborhood coverage.

But when your ideal customer has a specific demographic, homeowner, business, life-stage, or behavioral profile, targeting usually beats blanketing.

At JET Print and Mail, we help Denver businesses figure out which approach makes sense before they spend the postage.
Because the goal isn't to mail more.

It's to mail smarter.

08/26/2026

Marketing agencies don’t need another print vendor. They need a direct mail partner who understands the entire campaign.

Great creative is only part of the equation. Data quality, personalization, USPS requirements, postage optimization, production schedules, and delivery tracking can all impact campaign performance.

JET Print and Mail helps Denver and Colorado agencies manage the production side, from data file to mailbox, so your team can stay focused on strategy, creative, and client results.

If direct mail is part of your clients’ media mix, here’s what to look for in a production partner:
👉

Looking for a Denver direct mail partner? See how JET Print and Mail helps Colorado marketing agencies with data, printing, personalization, postage and tracking.

08/25/2026

EDDM or a targeted mailing list—which one should you use?

The answer usually comes down to one question:
Are you trying to reach a neighborhood, or a specific type of customer?

EDDM can be a great fit when almost every household in a selected area is a potential customer—think restaurants, HVAC, roofing, landscaping, real estate, or local events.

But if your ideal customer needs to meet specific criteria like homeowner status, age, income, business type, or purchase history, a targeted mailing list may be far more efficient.

Our latest JET Print and Mail blog breaks down when to use each approach—and when a hybrid strategy might make even more sense.
👉

Compare EDDM vs. targeted mailing lists and learn which direct mail strategy is best for reaching customers in Denver and throughout Colorado

08/25/2026

For years, marketers have been told that digital would replace direct mail.
The data says otherwise.

A recent MIT Sloan Management Review study found that direct mail is thriving in an era of digital fatigue. Consumers are overwhelmed by endless emails, social ads, pop-ups, and notifications. Physical mail stands out because it's tangible, memorable, and harder to ignore.

Some of the findings that caught my attention:
📬 Direct mail pieces often remain visible in the home for days, creating repeated brand impressions.
📬 56% of consumers say they remember brands better from mail than from digital channels.
📬 Direct mail is increasingly being used to amplify digital marketing efforts, not compete with them. The most effective marketers are combining physical and digital touchpoints to drive response.
📬 Research highlighted that increasing mail volume produced a nearly proportional increase in orders and an even greater increase in revenue.

The lesson isn't that digital marketing doesn't work.
It's that consumers don't experience marketing in channels. They experience brands.

The organizations winning today are creating integrated campaigns that combine the precision of digital with the staying power of print.

As more brands compete for attention online, the mailbox may be one of the last places where your message can truly stand out.

What role is direct mail playing in your marketing strategy for 2026?

08/24/2026

We Get It, Running a Small Business Isn’t Easy

If you’re a small business owner, you’re probably wearing 5–10 hats on any given day.

Marketing manager.
Operations lead.
Customer service.
And somehow… also in charge of print and mail.

At some point, it becomes a real question:
“Is doing this in-house still the best use of my time?”

👉 https://hubs.ly/Q04tVRKQ0

The truth is, outsourcing your print and mail isn’t about giving up control—it’s about gaining back time, consistency, and results.

Because let’s be honest:

Managing vendors, postage, and deadlines is time-consuming
In-house printing often limits quality and scalability
And mistakes (even small ones) can get expensive fast

In fact, many businesses turn to outsourcing to save time, reduce costs, and improve overall quality in their campaigns.

That’s where having the right partner makes all the difference.

At JET Print & Mail, we work with small and growing businesses every day. We understand the pressure to do more with less—and we’re here to help take one big piece off your plate.

So you can focus on what actually grows your business.

✈️ If your print and mail is starting to feel like a bottleneck… it might be time.

Learn when it’s time to outsource your print and mail marketing and how expert support can boost consistency, quality, and results.

08/21/2026

We’re Hiring at JET Print and Mail!

We’re looking for a Customer Service Manager to join our Denver team.

This is more than just a customer service position. For the right candidate, it’s an opportunity to learn our business, build strong client relationships, and transition into an Account Management role as they grow with JET.

We’re looking for someone who enjoys working with people, solving problems, staying organized, and helping customers successfully move their projects from idea to finished product.

Know someone who might be a great fit? Please share this with them!

👉 View the position and apply here:

08/20/2026

Are Political Fundraising Texts Reaching the Point of Diminishing Returns?

Serious question: How many people are sick of the constant political fundraising text messages?

Digital fundraising is fast, inexpensive, measurable, and incredibly easy to overuse.

That's why recent USPS research caught my attention. Their Deliver the Win research found that voters surveyed during the 2024 and 2025 election cycles viewed political direct mail as more personal and trustworthy, and 50% said direct mail makes them feel more politically engaged than other political advertising.

Maybe the best strategy isn't direct mail vs. digital.
Direct mail can tell the story, build trust, and create an emotional connection. Digital can make responding fast and easy. Add a QR code to the mailpiece, and you can bridge the two experiences.

Political fundraisers spend a lot of time optimizing the ask.

Maybe we should spend more time thinking about how voters experience being asked.

Have political fundraising texts reached the point of diminishing returns?

USPS research: Make a Connection That Converts Voters to Donors (https://hubs.ly/Q04tdNPM0)

08/19/2026

Your direct mail was delivered. What happens next?

For political campaigns and sales teams, timing matters almost as much as the message itself.

JET Print & Mail’s Mail Tracking Services give you visibility into when your direct mail is expected to reach homes and businesses—helping your team coordinate the next step while your message is still fresh.

🏛️ For political campaigns:
Coordinate canvassing, phone banking, SMS, email, and digital outreach around the arrival of your mailpiece. Your volunteers and field teams can reinforce the same message voters just received.
📈 For sales teams:
Give reps better insight into when marketing materials reach their prospects. Instead of a random follow-up call, reps can time their outreach around delivery:
"I wanted to follow up on the information we recently sent you..."

That creates a more relevant conversation and turns direct mail into a sales trigger, not just another marketing touchpoint.

The goal isn't simply to know where your mail is.
It's knowing when to make your next move.

JET Print & Mail can help you combine targeted direct mail, mail tracking, and coordinated follow-up to build smarter campaigns.